Breaking into Decorative Film

October 11th, 2017 by Katherine Coig

“Ask yourself why you want to get into decorative film,” said Micky Calcott, director of The Window Film Company UK Ltd., who brought his knowledge of the market to the International Window Film Conference and Tint-Off™ (WFCT) last week. “If it’s just about making more money, that’s probably not the right reason to do it. You need to have a passion for design.”

Having a knack for design, Calcott explained, will help develop your business, as members in the architectural and design community will see your company as being design-led versus just being a window film company.

During his seminar, Calcott addressed how to get started in decorative film as well as how to make your company stand out in the competitive marketplace.

When it comes to selling, samples of the film’s capabilities are key. “With digital printing, you really do need samples,” said Calcott. “Samples will show off how the design will look on the windows. If you outsource, your third party supplier will need to be able to supply those quickly.”

Calcott also said it’s important to differentiate your business from the others. “You need to make sure you’re not like everybody else,” he explained. “Don’t copy your competitors. Be yourself and be different. Don’t just go for the basic offering. There are many types of designs and pre-cuts.”

Calcott’s company offers design services, and he charges for it, too, saying it’s just an additional service that helps set The Window Film Company apart from the rest.

He closed by stressing decorative film isn’t just for windows. “There are many different opportunities out there,” he said. “Wall murals are definitely a no-brainer for me.”

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