Window of Opportunity by Micky Calcott
by Micky Calcott
October 25th, 2017

The Future of Film

Here at The Window Film Company we, like you, are committed to delivering excellence for our customers in all we do. We see our role as being bigger than that, though. We’re always looking for ways in which we can share experiences, educate, inspire or help both inside and outside of the industry, so we were delighted to play a part in a recent skills fair for local youngsters.

The window film and printed graphics industry is changing and evolving rapidly, with clients and customers getting more creative as word on what can be achieved spreads. Naturally, we’re hugely excited by this and welcome the opportunity to explain this to as many people as possible including young people and students – after all, they are the future of our industry.

We’re aware that for most youngsters starting their careers, a job in the window film world isn’t necessarily something that features too prominently. We see it as part of our mission to change this, so we are keen to take as many opportunities as possible.

The event, which took place at Wycombe Wanderers Football Club, was designed to give youngsters and students an opportunity to speak to local businesses and employers. We were positioned in an executive box where the full length glazing gave us plenty of scope for us to not only showcase what we’re capable of, but also to include an element of interactivity.

Upon visiting us, guests were presented with a range of issues and a range of films and asked which product they thought would be the best solution. They were then shown how to install the film before having a go themselves, with most of the students pleasantly surprised at the results they were able to achieve. This hive of activity served to attract a continual stream of youngsters, the majority of whom were engaging and interested in what we had to show and tell them.

While it was the application of window film and a closer look other exciting products such as digital wallpaper that were the headline attractions, it was also a valuable opportunity for us to explain just what is required to run a successful, high performing business.  As well as one of our installation experts, we also took members of the marketing and customer experience team, who were able to explain the variety of requirements and therefore opportunities that exist within a window film and printed graphics business.

More than 650 delegates attended the event and, while we’re clearly hopeful that our presence will have helped to raise our profile, there were two main reasons for going and for being excited about getting such a positive response. Firstly, we will have opened the eyes of a new generation to the possibilities of window film and printed graphics. Even if their chosen career isn’t within our industry, they are now aware of the possibilities and the exciting things that we can help customers from every conceivable field achieve. Secondly, it feels like we contributed to something important. By investing our time into such a worthwhile project, I like to think we helped make it a success. The event played host to a whole range of varied industries and, between us, we provided the next generation with something to think about.

Until next time… toodle pip!

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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  1. Brilliant idea and well done. You guys are innovative and are helping to expand our wonderful industry and are opening the consumers their eyes to the opportunities. This window film business started as a mom and pop business in the 1960.

    Today it has grown and matured into big business especially with all the addition ranges of products, the original window tinting companies now offer world wide.
    Window tinting was only a starting point at that time for most of us and nobody could have dreamed where it would land up.

    We as a company got out first lot of film products from England in the 1970. We started off bomb proofing windows and were introduce into the industry using a product made by Ozalid a English company .

    Today we have a range of over 20 product, that we have expanded into. Being in business for over forty five years and having a excellent name in the market place,it is pretty easy now to launch new products because many consumers have had a good and trust worthy business dealing with us over the years. The trick now is to pick the most economical products with the least amount of problems.

    I have been blessed to have been given the opportunity to get into this industry and it has deliver every thing my heart had desired and more. It has given me and my family a wonderful life style and has never let me down. It has grown from strength to strength.

    Window film and all its allied products I owe you a big” Thank You ”
    Leon Levy Klingshield South Africa

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