Wrap’ping Up Profits

October 11th, 2017 by Katherine Coig

On the final day of the 2017 International Window Film Conference and Tint-Off™ (WFCT), Abby Monnot, marketing manager at Avery Dennison, educated attendees on the benefits of adding vinyl to a shop’s services.

“Where you would normally have to pitch a creased piece of window film, you can actually fix or correct a piece of creased vinyl with a little heat,” Monnot said as she explained one of the major differences between tint and vinyl. “When you heat [the vinyl], it relaxes its memory, which allows you to rework it,” she added.

However, not all vinyl films are created equal. Chrome wraps, for example, are harder to work with than gloss color change wraps.

But when it comes to choosing a manufacturer, Monnot suggested trying different films to see which works with you on the install.

“It obviously takes a lot longer to wrap an entire car than it does to tint one,” she said. “And what separates [vinyl manufacturers] from one another really comes down to the time it takes to install the film.”

If you’re just getting started in the market, Monnot touched on a few basic tools an installer will need: a heat gun, squeegee, snitty, gloves, a knife and magnets to keep the vinyl in position on the car before the install begins.

Aside from material differences between vinyl and tint, Monnot said the wraps industry mainly sells through distributors and prices, as well as warranties, differ depending on a shop’s location.

“What’s unique about our industry is that we sell predominantly through distributors,” she explained. “And the cost of a roll of film really depends on where you are in the U.S. and who you buy through.”

As far as getting comfortable with the material, Monnot suggested wrapping your own car, vehicles of your friends and family and even taking training courses which are available through most manufacturers.

“First thing I can tell you is wrap your own car. Don’t pick a color that looks like paint. Pick something that will have people asking you what it is,” she advised. “Always have your business cards on you. I have had so many people tell me they get customers from gas stations and parking lots, so it’s important to have those on-hand.”

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