Absolute Perfection Corp Rolls Out Rebrand

November 22nd, 2017 by Editor

Absolute Perfection Corp (AP Corp), based in Sykesville, Md., is rolling out an extensive company rebrand, bringing all of its sister divisions—window film, applied graphics and digital marketing—under one, unified brand. 

The three sister companies, named AP Tinting, AP Graphics and AP Digital, have always worked together in close collaboration. However, following the company’s growth and inclusion on the INC5000 list of fastest growing companies, it has chosen to unify its branding across all areas of the business.

“When we started Absolute Perfection, it was just for window tinting, and that was fine for just a service,” explained Bill Valway, CEO. “But now we have three separate divisions, and Absolute Perfection Media was looked at as completely separate and had no connection to our other two divisions. The rebranding was a huge undertaking, but now we’re able to have each of these divisions, which target different customers, under AP Corp.”

Its logo, visual presentation and core beliefs reflect an all-encompassing “AP Corp” company culture. Clarke Lyons, strategic marketing coordinator, Phil Stroh, graphic designer and Chris Fong, vice president, collaborated to find the best solution and practices to unify the AP brand.

“This rebrand isn’t just a change in the company motto, or a redesign of the logo; it’s a mission statement about who we are and what we stand for,” said Valway.

“Specializing in our individual fields while having the creativity for collaboration, all working toward the common result of exceeding our customers’ expectations, is at the exact heart of what inspires our team to work as hard as we do,” said Lyons. “Thus, the design team has redesigned the logo to unify all divisions of the company, and we’ve completely redesigned and rewritten our corporate website, apcorp.com.”

The chosen design was intended to reflect the cutting-edge innovation, camaraderie and unity that are at the forefront of the AP’s culture, according to the company. “No matter what our specific role here, we all feel it is our duty to always look for better solutions, to reject complacency or mediocrity,” said Lee Emmons, chief marketing officer, AP Corp.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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  1. I think this move makes a lot of sense and it now give an exclusive story of your companies activities. Even large corporations around the world do this from time to time to up date there consumers and to modernize their look.

    From my experience the name of any company should tel a story of the activities of that company.In South Africa our name Klingshield has and is semi consciously known as a window film product.

    Consumers phone the competitors asking if they install Klingshield. This I can imagine must ”burn their asses”.
    We have been aggressively marketing and advertising our name for over four decades.

    In the beginning Llumar wanted us to market the product we bought from them, under their brand ,but we refused to do that.

    In the long run it was the right decision because we are independent of all manufacturer and can buy the ”best of the best” when it comes to quality from the various manufactures and play one up against the others to make sure we get the most favorable deals.

    We re box all our film under our own brand and the market place does not know where it comes from, they only experience using the best products available at the most favorable pricing ,coupled with a top rate service.
    We are in control of our destiny and every dollar we spend on promoting our company is to strengthen our own name.

    This is how we have made the market think that window film is called Klingshield They ask every body when they see the film going up” are you putting Klingshield on the windows?” When the want tinting the look up Klingshield on Google as that is what the believe the product is called.
    Pretty cool don’t you think when you can control a large slice of a market ?
    Leon Levy Klingshield South Africa

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