Eastman Strikes Three-Year Agreement with Hendrick Motorsports

February 28th, 2018 by Editor

Eastman Performance Films has joined 12-time NASCAR Cup Series champions Hendrick Motorsports as a primary sponsor of driver Alex Bowman and the No. 88 Chevrolet Camaro ZL1 team in the premier NASCAR Cup Series through 2020. The sponsorship featuring the LLumar brand of window film and paint protection film was announced at Eastman’s Elite Dealer Conference in San Diego. 

Eastman will be a primary sponsor of Bowman, 24, for one race in 2018 and two races each season in 2019 and 2020. The three-year agreement includes associate sponsorship of the No. 88 team in all non-primary events throughout the Cup Series season. In addition, Hendrick Motorsports will utilize LLumar products on all Chevrolet Camaro ZL1 race cars across its entire four-team stable.

“We are pleased to partner with Hendrick Motorsports and everyone involved with Team 88,” said Darrell Reed, Eastman Performance Films’ sales and marketing director. “As a new sponsor, we see tremendous business-to-business potential and countless opportunities to introduce LLumar to millions of fans. The chance to work with a championship organization and a talented young driver like Alex is exciting for our company and our dealers.”

“We’re so proud to welcome Eastman and the LLumar brand to our team and our sport,” said Rick Hendrick, owner of Hendrick Motorsports. “ … We look forward to teaming up with them to build a successful program.”

Eastman joins Nationwide (19 races), Axalta Coating Systems (15 races) and Valvoline (two races) as primary sponsors of the No. 88 team in 2018.

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