Avery Dennison Launches ‘Business Boot Camp’ for Wrap Professionals 

March 21st, 2018 by Casey Flores

Avery Dennison Graphics Solutions is stepping up its commitment to strong dealers with the launch of a new workshop focused on how to run a business in the wrap industry. The company teamed up with wrap industry pioneers Justin Pate, The Wrap Institute and John Duever, Vinyl Images and Design to create the course.

“Wrap installers and wrap shop owners have told us they’d like to be more effective and efficient, while learning to upsell and enhance their marketing,” says Bill Podojil, senior business director, Avery Dennison Graphics Solutions North America. “Those topics and many more regarding day-to-day business operation are included in the new two-day Business Bootcamp.”

Pate and Duever will lead the classes with added expertise from guest speakers, including Dallas Fowler, Digital EFX, addressing wrap design and production, and Paul Roba, OEM relationship manager at Avery Dennison, teaching attendees about digital printing and lamination. Austin Smith, founder of the Paint Is Dead Network and president of #201WRAP, will speak about branding and marketing a wrap business as well as up-selling services.

The first Business Boot Camp for Wrap Professionals will be held May 18-19, 2018 at Car Wrap City in Dallas.

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