Window of Opportunity by Micky Calcott
by Micky Calcott
June 6th, 2018

Film and Fizz

It was a pleasure to see our showroom in Clerkenwell, London full of visitors during Clerkenwell Design Week–even if I knew they weren’t necessarily there to buy window film.

Clerkenwell Design Week is an annual celebration of creativity and design, attracting visitors and exhibitors from far and wide. It seemed the ideal time to host an event of our own, so we chose to mark the “official” launch of our collaboration with the wonderful Charlene Mullen by hosting a drinks reception. We were also delighted to welcome Kate Watson-Smyth, the creator of the phenomenally popular “Mad About the House” website and author of two books; Kate joined us for a book signing.

To mark the event, we gave our showroom a complete overhaul using digital wallpaper and window film that we printed and finished at our Bucks HQ, complementing it all with an array of beautiful stock from Charlene’s store. Perhaps most importantly of all, we ensured we had enough refreshments–we’re only too aware that a day in the city can be thirsty work.

The night itself was a huge success. We were thrilled with the turnout which included journalists, designers, exhibitors, bloggers and a whole host of other interested parties. It was great to see so many people take the opportunity to talk to Charlene about her designs and the inspiration behind them. Seeing people get to grips with the idea of transposing designer style onto window film, a product that many are still very unfamiliar with, was really rewarding.

As well as being an incredibly enjoyable occasion, the event was also a reminder as to how important it is to invest and experiment when it comes to raising brand awareness and spreading the word about your business. The undoubted stars of the show were Charlene and her designs, and Kate and her brilliant new book. We were more than happy to play the role of host; I don’t mind admitting that I got quite handy at pouring glasses of prosecco!

The world of business is changing with an ever shifting focus when it comes to marketing and advertising. The importance of relationships and partnerships is increasing, with influencers and social media playing a bigger role. Traditional methods of raising awareness are still useful and effective, but it’s never been more important to think outside of the box. To actively seek activities that might on the face of it seem like a lot of effort, but that in the long run could lead to increased opportunities for you and your business.

Of course, drinks receptions are nothing new–we weren’t breaking new ground in hosting one, but it as I poured another glass of something cold and fizzy for one of our guests, I was struck as to how rapidly the world changes. Traditional marketing methods and core business principals remain fundamental to a successful company, but increasingly, there is so much more to learn about, a whole host of new technologies, platforms and techniques to experiment with and investigate. It’s a challenge, but it’s one that I and my team continue to be excited about taking on.

Hopefully I’ll see you at our next event I’ll probably be the one pouring the drinks!

Until next time… toodle-pip!

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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