Is YouTube Changing the Window Film Industry?

June 20th, 2018 by Emmariah Holcomb

A person picks up his or her favorite mobile device, and then they click, tap, swipe, search and watch … these are common practices consumers use when deciding on what product or company to choose. But what happens if you’re an owner of a small company in an industry such as window film? It’s simple; you get creative.

“I think people enjoy learning about things on their phones. It’s a very indirect way of marketing and advertising,” says Brad Campbell, owner of Campbell Corp. “With a rise in online marketing it’s no wonder window film companies have taken to sites like YouTube to connect with their current and future customers. The Campbell Corp. and Nu-Vue Window Films Inc. are just two of many window film businesses that connect with their customers through YouTube.

“…It’s a way of getting out to the public and letting people know our companies a little better. Customers have learned quite a bit on their own just from watching us on social media,” says Gregg McKay, owner of Nu-Vue.

Both companies use a mixture of short videos and pictures to draw viewers in and educate them about their field. So far both have received positive feedback from their YouTube channels and have considered expanding their businesses’ social media presence.

“There’s no silver bullet to get your name out there. Now a days you can’t rely on the manufacturers, you have to do it yourself,” McKay says.

Some in the window film industry think using social media is one option to get ahead and stay relevant. “We need to do everything we can to get out there. We as an industry are so small compared to things like the auto glass industry,” Campbell says.

Unfortunately a large and successful media presence takes time and skill. But just like anything else one works hard for there’s a reward.

“It’s like street artists at the beach. One artist will bring some buddies along and have them stand around him while he’s creating… but why? It’s because it draws a crowd and gets people to care whom normally would’ve just walked by. Window film’s media presence is the same way. We have to create a following and make people care about the little window film guys waiving the white flags in the corner,” Campbell says.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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