Film Focus by Tara Taffera
by Tara Taffera
August 29th, 2018

Sharing is Caring

I don’t know why this headline popped in my head, or why it reminds me of a kindergarten slogan, but it somehow seems appropriate. I have heard many variations of this theme recently: why can’t we all just get along in the PPF and window film industries? Or put another way: Why can’t we just help our fellow tinters? I mean, I get it: no one wants to give away the secrets to the details of their perfect wrap to the guy down the street. But if a guy in Florida can give some general tips to a gal over in California, doesn’t it make the industry as a whole better? Some resolutely say yes, while a few just as adamantly say no—let them fend for themselves.

The Case for Yes

All of this has been on my mind lately, and then I received a column for the summer issue of PPF magazine from Jamie Werner, PremiumShield. It’s chock full of easy, useful tips for installing PPF, and I thought about how helpful this is for both new and long-time installers alike. Then at the end, Werner addressed that do-we-or-don’t-we question in the industry. Do we share our tips or let the newbies just figure it out as they go? He resoundingly said yes, but of course that ultimate decision is up to you. I encourage you to lift each other up, however, no matter what you decide.

If you are one of those in the yes column, and you want to meet and share ideas with your fellow installers, I encourage you to attend the International Window Film Conference and Tint Off™, to be held September 27-29 in San Antonio. Many of the industry’s Facebook groups will be having meet-ups right on the show floor, and it’s a great way to get to know your fellow tinters.

And in that vein, I will leave you with one final piece of advice from Werner.

“I’ve learned that there is so much more we as an industry can be doing shop by shop, but also as manufacturers. The awareness of PPF is getting better so that consumers push installers, who push manufacturers to make better products for the future. That includes both film and patterns. Since the bar is being set higher every day from the installer to the consumer, the bar is being raised all the time from installer to manufacturer. The installer is the backbone of our industry, and they are finally being heard.”

So here’s to you, the installer. I hope you enjoy this issue and I look forward to seeing you at the show.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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