Friday Morning IWFA Education SeminarsSeptember 28th, 2018 by Katie Brown
Friday morning at the International Window Film Conference and Tint-Off™ (WFCT) kicked off the day’s International Window Film Association (IWFA) education day seminars.
“Taking Content to the Customer” was led by Erin Vadala and Constance Barrera. Vadala is the senior vice president of Warner Communications, the public relations firm for the IWFA. Barrera is the owner of Momentum Administrative and Marketing Services Inc.
The ladies spoke about the materials available from the IWFA, and how businesses can tie these practices into their own companies. They focused on creating opportunities to educate and inform customers about window film. They work with every part of the industry from architects to government agencies.
The IWFA has largely been aiming to educate more people about the benefits of window film. They have started with press releases, issuing information about businesses and window film updates to the public. These press releases are available for all industry businesses to use to their advantage.
The IWFA wants to promote the industry. As an example, they are seeking case studies or projects completed by window film companies, to send out to the media.
The IWFA is available to assist industry companies to promote the integrity of the industry, and to educate more people who don’t know about window film.
Vadala and Barrera reminded the crowd that social media is critical to getting the word out, as well. In fact, most people today get their news from Facebook. This is prompting many companies to advertise news on social media as well as news media.
Advertising and articles come in many different forms these days. The IWFA suggests companies cover all their bases, and share content on all platforms available, including Facebook, Instagram, Twitter, LinkedIn and YouTube. In fact, videos are reaching more people these days. Barrera informed the crowd that grabbing the viewer’s attention in the first 5 seconds is critical. By using every social media platform, companies are more likely to spread the word to a larger audience, she said, which can help increase traffic to the company’s website.
Darrell Smith, executive director at the IWFA, gave members an update on all the IWFA activities including the association’s webinars, social media channels and website growth, etc. “Youtube is growing like crazy,” said Smith. “We will definitely be posting more content there in the future.”
“It shows that video is king so if you have video, use it,” he says.
He also updated members on the building codes that affect window film and attendees were able to ask questions on a variety of issues.
WFCT runs through Saturday at the Henry B. Gonzalez Convention Center in San Antonio. Stay tuned to windowfilmmag.com for the latest from the event.