Keeping Customers Safe with Window Film

September 27th, 2018 by Katie Brown

Brad Campbell says his “sheepdog mentality” is what inspires him.

One of the many great talks at this year’s International Window Film Conference and Tint-Off™ (WFCT) was “Growing a Successful Security Film Business” by Brad Campbell, president of Campbell Window Film. He told his audience how to grow a successful security window film business.

Campbell started out in the ‘70s with nothing but a van and a dream. Today he owns a very successful window film business, Campbell Window Film, with more than 30 employees. His rags-to-riches story shows that if people are passionate about the industry and if they work hard, anyone can make it. He said the key to success is to know “why” people are doing their business. Businesses need to be able to tell their customers why they are there, and why they are better than their competitors. Staff and employees also need to know the “why.” This will inspire them to work hard and stick around.

“If you love what you do, you’ll never work a day in your life, right,” asks Campbell. He told the audience that his “why” is because he wants to protect people. His sense of purpose is what he calls “the sheepdog mentality.” This is what he said is the key to being successful. Businesses need to keep their customers safe. Unfortunately, he said there are some window film companies that have tarnished the security aspect of the industry. He said that just because the customer is ignorant is not an excuse to leave them unprotected.

“Integrity is everything in the window film community,” added Campbell.

Each business needs their whole team to be on the same page. Campbell said to teach staff first, then advertise security. But to really be successful, businesses need to make sure the whole company is on the same page.

One of the things Campbell does is put on demonstrations to show customers how their products actually work. Industry companies need to be able to put their money where their mouth it. These demonstrations resonate with customers. It gave them a tangible example of why security is important, according to Campbell.

He said that if a business’ “why” isn’t to protect people, then it might be time for a career change. He said the number one cause of death in a building explosion is the shrapnel from window glass. The bad reputation in window film needs to end, and he asked his audience to be straight forward with clients.

He added that businesses need to be monetarily conscious as well. When Campbell first started out, he didn’t fully understand how to work his revenue correctly. He said what helped him was hiring a business coach. Campbell offered his services to all those in the audience, to help them say afloat as well.

“If you ain’t struggling you ain’t hustling,” said Campbell. He said this is the key to being successful.

Campbell joined Mike Feldman, president of Advanced Film Solutions, for the question and answer portion, where Campbell further urged the audience to work hard, and be conscious of all the aspects of the industry.

The show floor is now open in San Antonio. Stay tuned to Window Film for the latest from the event.

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