Wrapping Up Headquarters

September 5th, 2018 by Emmariah Holcomb

3M has provided exterior wraps for years, but its latest project is making its headquarter building pop. Portions of its building in St. Paul, Minn., was recently wrapped in vibrant colors. The company said one of its goals with the large scale project was to encourage people to pursue their own sense of curiosity.

A large scale project like this couldn’t be done alone. “We have a 3M branding team and they contacted me and said they wanted to make a splash,” Matt Kading, 3M representative said. The massive assignment has hundreds of film pieces used on each of the wrapped sides. The finished product looks like a mosaic, with each colored piece fitting into another.

The company partnered with the Vomela Companies to bring the idea to life.

“We worked with someone local [Vomela] who does large scale projects to get this done. They weren’t scared off but they were cautious about taking on a project like this,” Kading said.

According to 3M the design can be seen from the eastbound and westbound lanes of Interstate 94 and is a visual representation of one of its campaigns.

“…The building wrap is an extension of 3M’s Wonder Campaign, a global effort that demonstrates the variety of ways 3M impacts day-to-day life and showcases the culture of curiosity within 3M. With wrapping building 220, 3M seeks to encourage people to be curious and make a difference …,” the company’s press release said.

The company used two types of its films for this installation – 3M™ Controltac™ Graphic Film, for the windowless surfaces, and 3M™ Scotchcal™ Perforated Window Graphic, to cover the windows.

“We do graphics on the inside mostly, but doing a large exterior portion of our campus gives us a creative challenge,” Kading said.

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  1. Hope the wind was not blowing too much during the installation.I would like to see a close up picture of the completed project……..Leon Levy Klingshield South Africa

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