3M Highlights Window Film at Media Day

October 10th, 2018 by Jordan Scott

Window film has given character to buildings and homes for decades, and one company made a statement with its film by unveiling the completion of one of its newest projects. The company recently held a “Discovering Transformation” Media Day at its Maplewood, Minn. headquarter building last week.

The company wrapped its corporate headquarters windows, which reached 12 stories, with graphic film to inspire creativity and showcase what its films can do. 3M used its perforated Scotchcal window graphic film, and the Vomela Companies installed it. 3M digital marketing manager, Aaron Mills, said the company plans to keep the film up for a year before it reevaluates whether to keep it on longer, remove it or change the design in August 2019.

3M added graphic film to its corporate headquarters.

During 3M’s media day, guests could watch a variety of film demonstrations. The company showed its security films in action during many of the demonstrations. 3M representatives have seen an increase in sales of the company’s security films within the past year. Though there are several reasons for the increase in sales, one significant trend can be seen in school districts aiming for safety. It’s not uncommon for schools turn to film for safety on its glass windows because it can be cost effective and quick to install, according to the company.

Jake Oberle, U.S. marketing supervisor, said one hotel even installed security film on its shower doors to prevent guests from being hurt in case of spontaneous breakage after a previous incident.

The company also demonstrated how the opacity of its automotive window films can affect the amount of infrared and ultraviolet (UV) light that passes through the film. According to 3M, some lighter films may be better at preventing the passage of UV rays into a vehicle.

“…helping people develop their brand history with our [company’s] products and solutions,” said Peter Elliott, the Connect global lead during his keynote speech.

Elliott emphasized how quickly the film can be installed. Faster installations can help save time and money overall; while applying film to an existing surface allows the item to be reused, which prevents waste, according to Elliott.

Emmariah Holcomb contributed to this report.

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