WFCT Saturday Morning Sessions

October 3rd, 2018 by Katie Brown

The last day of the International Window Film Conference and Tint-Off (WFCT) included many informative discussions led by industry experts. The first was on managing a successful film business led by Chris Robinson, founder and CEO of Atlanta based, The Tint Guy Window Tinting.

Chris Robinson directing the first seminar

Robinson said success is a combination of profits, industry recognition and self-employment. However, he told the crowd what really drives him is the passion for what he does. While residential and commercial tinting makes money, he said automotive tinting is what he really enjoys.

One questioner asked Robinson about how he handles hiring changes. Robinson said the key to handling these changes, especially with millennials, is to change with the times. Social media and an online presence is key to reaching the younger generation.

Referring to employee retention, Robinson suggested what keeps people around is having things they’re signed into such as a 401-K and insurance.

The second discussion was about selling to architects and designers, and led by Gregg McKay, president of NU-VUE Window Films based in San Diego, Calif.

He started out in 1986, and has seen a growing need for experience with selling to architects and designers. One of the things that has helped McKay is hosting lunch-and-learns for architects, so they can not only, get to know the company, but also create opportunities for them to get credits for their license.

Before that, McKay advised the crowd to do research and figure out which architects they want to approach that would work the best with their company. These relationships will be beneficial for both companies, and will prompt free advertising from the architects to their customers.

Patrick Coyle cofounder of NGS, led the third seminar.

Patrick Coyle speaking on the future of window film

Coyle explained that the biggest change in glass is the expectation of low-E coatings on windows. There is so much glass integrated into buildings, as it has become an architectural element now, so low-E coatings have become the base expectation for glass, according to Coyle. Installers can expect to see a growing demand for solar control films, and improved codes for windows.

He also stated innovations like solar transmission meters will make these jobs easier, but it will be critical for everyone to use them.

NGS is an information driven company, and they provide different analyses on windows and solar control that can be extremely useful for window tinters. Data and glass analysis are very important, and Coyle explained to the crowd how these can help their companies.

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