Connecting Through Film

November 7th, 2018 by Emmariah Holcomb

The Specialty Equipment Market Association show (SEMA) might be over for 2018, but there was excitement that lasted far beyond its last day. Thousands made their way to the Las Vegas convention center for the four-day show to learn and see every facet of the industry through aftermarket options. But not all of the conversations centered around window film.

Several exhibitors noticed customer interest shifting to online forms. Now that most people have at least one portable device that allows them to connect with companies, view content and order products on the internet several in the industry are focusing on its online presence.

“Having an online voice is a great way to continue connecting with customers and it’s very easy to grow a business this way. Our web store has taken off with high customer interest and it comes back to how we strive to connect in the industry,” Spencer Robley, Johnson Window Films training coordinator, said.

Having communication online is also helpful on an international level.

“Our company is based in China, we use social media and our website to reach customers in the U.S. and let them know about our many new products,” David Wei, Caright Tool sales manager, said.

Connecting online can also be seen with company software.

“I’ve seen a growing trend in industry software too, the stronger the software the easier it is for expansion. Most people want a fast and reliable way to stay up to date in the industry, that could be why so many are investing in it,” Jamie Werner, from Premium Shield, said.

If you happened to miss any of our SEMA show coverage you can read and watch them here:

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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