The IWFA Gives An Update On Its Most Recent Projects

December 19th, 2018 by Emmariah Holcomb

Have you ever wondered what the International Window Film Association (IWFA) does on a day-to-day basis? In its most recent seminar, several association members spoke about its current projects and goals going forward.

The webinar had three focal points, they were: communication, government and advocacy, and technical and standards.

“[Reaching out and connecting with members and non-members] is all done to help promote window film,” said John Parker, IWFA president.

According to the association’s presentation, the IWFA emphasizes the industry’s role in social media by having active Facebook, Twitter and YouTube pages to increase the public’s knowledge about the organization. Industry professionals who participated in the webinar also found the industry’s role in social media to be a beneficial and useful tool for overall growth in window film.

“The main point of social media is to direct people and customers to your [window film] website to sell [them] products. You shouldn’t be using social media sites to directly sell products,” Parker said.

But how much traction does the association get from using its social media outlets?

“We’re getting about 14 thousand logins per month in the past 8 months. YouTube alone brings in 12 percent of people to [association] website, and with YouTube that’s without adding any new videos to the page. I think this is more evidence that video is king in communication today and that they should be incorporated,” said Darrell Smith, IWFA executive director.

Parker added the inherent value of having a variety of industry members come together for each IWFA webinar and what lessons or practices could be learned from them.

“It’s amazing how many people think they know everything about window film until they sit in on one of the webinars. So many people learn things they wouldn’t have known,” Parker said.

The next main topic discussed was government and advocacy. During this portion association stressed the obstacles when working with the government to make changes that would benefit the industry.

“I think everyone forgets that we’re dealing with a government entity, there’s so much that goes on behind the scenes to keep window film going,” Parker said.

Technical and standards were left towards the end of the seminar. At this point IWFA representatives spoke about its overall growth both in the U.S. and overseas.

“Remember we only have a few people in the office and we’re a not for profit organization, and yet we accomplish a lot,” Parker said.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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