Window of Opportunity by Micky Calcott
by Micky Calcott
May 29th, 2019

Above and Beyond for Your Business

When I began The Window Film Company, I knew I was going to have to undertake a host of extra work to make the business a success. I was aware that to build a successful operation I’d have to do more than just a good job in delivering the core business activity (supplying and installing the best possible window film and printed graphics) – and so it has proved!

I was confident I could build a company that was good at what we set out to do – essentially sourcing the best possible window film, printing the best possible graphics and then applying them for customers. I’ve also had to make sure we’ve kept ahead of the curve with everything else that’s expected and required from a modern business. That’s meant learning, understanding and acting on an ongoing basis.

Social Media

When The Window Film Company was founded in 1998, we were two years away from MySpace being launched, six years away from Facebook, seven years from YouTube and a whopping 12 years ahead of Instagram. Regardless of your views on the merits of these platforms, it quickly became clear they were going to play a big part in business, and as such, The Window Film Company had to quickly work out how best to utilize them.

As you’ll know, being active on social media isn’t just a case of throwing up the occasional picture. It requires a great deal of thought and planning. While I wouldn’t suggest every company needs a fully formed social media strategy document, there needs to be a clear plan for what you want to achieve. Is it engagement? Is it eyes on your website or brand awareness? It’s also important to establish the tone you want your social accounts to have; they should represent the personality and ethos of your business. In turn, this requires appropriate content, images, videos or graphics. It all takes time, effort and investment – investment that wasn’t necessary back in 1998.

New Media

We’re often told content is king. Driving visitors to your website requires regular updates to ensure good SEO results as well as keeping your customers updated and informed. Potential clients have more demands on their time than ever before, so the way they get their information is changing. Where previously a printed case study may have been appropriate, now they may need a video that’s easy to watch on a smartphone.

To deliver on these requirements, time and effort has to be devoted to obtaining and creating content. Photographs are a great place to start; they can quickly show examples of your completed work and as we all know, a picture paints a thousand words. However, even a simple photo can be difficult to organize. Do you require permission from your client? Are there restrictions on what you can show or share? Who will take the photograph? The same goes for video, with the added issue of post-production and editing. It’s hard to argue with the importance of content, but it would also be misleading to suggest it doesn’t take time, planning and effort.

There are plenty of other considerations to take into account when growing a business that may initially seem removed from what you set your company to do. Here at The Window Film Company we’ve embraced them, I hope you do too.

Until next time… toodle pip!

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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  1. If one wants to succeed one has to have one’s eye on the ball, be upfront to score the goals and be the fist at work and the last to leave. Also, make sure you are the sharpest tool in the shed. The hared you try the luckier you get and make sure you look after the pennies and the pounds will look after themselves. I am not a doctor but I definitely know how to operate. Success is always under construction. Best of luck.
    Leon Levy Klingshield South Africa

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