Educational Seminars, Demos and More Continue at WFCT

September 5th, 2019 by Emmariah Holcomb

The International Window Film Conference and Tint-Off (WFCT) continued to offer attendees insight on what’s to come for the industry through its seminars, while live demonstrations drew crowds on the showroom floor.


IWFA Day kicks off with a live demonstration for the architectural side.

The International Window Film Association (IWFA) held several seminars and demonstrations during IWFA Day. Installers who attended the day’s first seminar learned about the importance of preparing a window frame and its glass before starting an installation in the field. Chris Obney, of Accent Distributing, gave a live demonstration of what he called a standard installation. He showed the audience which tools he uses and how even the slightest movement can cause chemical residue to appear on the window’s glass. Being safe while installing was also a focal point of his presentation.

“I recommend using gloves because the products can stay on your hands for a few days and you want to be as cautious as possible,” he said.

Dr. Rob Tenet, senior scientist at the National Renewable Energy Laboratory, started his seminar with a statement that instantly grabbed the crowd’s attention.

“To be clear, this is not a film talk, this is a technology talk that will incorporate film,” said Tenet.

Although the audience, at first, didn’t understand why a seminar for WFCT wasn’t fully about film, they soon learned that advancements in glass “could trickle down to window film,” according to Tenet.

Attendees try their hand at wrap installations with Jeremiah Bienko.

“We’ve been looking into dynamic windows, which can be electrochromic or thermochromic. Electrochromic windows are voltage-driven and you have more control over things and it seems to be gaining more traction in the market now,” said Tenet.

According to his presentation, $2 billion has been invested into the commercialization of electrochromic windows. However, Tenet noted that thermochromic windows might be the best option for integrating window film. He said this is because they are temperature driven and require less operator control.

IWFA Day also included a presentation from Steve Capoccia, president of Special Public Communications, and Darrell Smith, IWFA executive director, that focused on how the association has expanded its marketing and overall reach.  Capoccia highlighted the IWFA’s social media growth over the past few years and how he believes it has helped boost the industry as a whole.

“We constantly educate people on window film. We use a variety of techniques that include newsletters, webinars and social media. Just to give you an example, the IWFA website gets about 10,000 visits per month now compared to about 5,000 visits five years ago,” said Capoccia

Smith highlighted some of the progress the association had made on the legislative side.

“We also have the tint laws that people come to the website for, and we have worked and will continue to work on legislation to help everyone in the industry,” said Smith.

Michael O’Keefe, senior engineer at Big Ladder Software, presented on building energy modeling (BEM), which he said models the energy flow in a building.

“Why do it is a question we often see, and the answer is you can compare designs and systems, estimate energy use, operating costs and emissions, which can lead to tax credits in some areas,” said O’Keefe.

Competitors enjoy the heat of each competition.

Window Film magazine editorial director Tara Taffera moderated a seminar on women in window film with panelists Michelle Hurtado, of Sal’s House of Tint, and Sarah Ortiz, of Madico. The session focused on topics such as balancing work and family the difference it makes being a woman in the industry, and marketing tactics.

Both Ortiz and Hurtado agreed that having a social media presence is key to seeing an increased female presence in the film and tinting industry.

When it comes to an even balance of work-life and family-life, Hurtado, who runs the business with her husband, said, “It’s important to be able to just turn it off when you get home.”

Showroom Floor

Excitement continued as the day progressed when the seminars concluded. The competitions were in full swing and crowds could be seen at every competition heat. While competitions weren’t going on, guests walked the show floor to see exhibitor booths and interact with displays.

The conference continues through Friday. Stay tuned to for coverage from the event.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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  1. I need more information iam install the film Windows need course

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