Window of Opportunity by Micky Calcott
by Micky Calcott
September 25th, 2019

Where There’s a Will

In the modern age, it feels as though everything is shared. Whether it’s Facebook, Instagram, Twitter, publishing news on your website or circulating media releases, it feels like we’re all in a hurry to tell the world what we’re up to. Of course, in reality not everything is made public. For every stunning Instagram shot there’s a host of blurry photos that are deleted in a heartbeat. For every Facebook update about an impressive achievement there are numerous days where nothing of note happens. For every holiday story there’s a day of unseen hard work.

Sometimes it can be hard not to imagine you’re the only one that is making mistakes, finding it tough going or having to make sacrifices. It’s important to remind ourselves, especially in this era of self-promotion, that success takes hard work, and those enjoying it have earned it. In short – one of the most important lessons I’ve learned in business is to never give up.

This commitment came into sharp focus recently during a particularly challenging project. It was a large application of external solar control film, the sort of project we’ve been successfully delivering for decades. It was a sizeable job with a number of logistical challenges, but nothing we haven’t dealt with before. This time however, things just kept happening. New issues or considerations continued to pop up. New site regulations were brought to our attention, changes were made at the last minute, access instructions changed – it was seemingly never ending, and I don’t mind admitting it got more than a little frustrating.

My team and I stuck with it and upon reflecting on the project once it was successfully completed, it gave me pause to stop and think about how important it is to stay focused and committed, even when events are seemingly conspiring against you.

In my experience, things can change and issues crop up when a client is under pressure. This could manifest itself in any number of ways, but if your customer is up against it, things can quickly get tricky. In these instances it’s a balancing act. Here at The Window Film Company we have a number of processes in place we have to follow for each job, they ensure we deliver the best possible service each time. On occasion, when things don’t go exactly to plan, it can be tempting to break your own rules in order to get things done, to take the line of least resistance in a bid to conclude a problematic project. While some compromise may be necessary, it’s important not to deviate (too far) from what you know works and what you know is required – no matter how tempting it may be.

Striking this balance can be hard; we’ve all been stuck in the middle of a workplace storm where everything seems to be happening at a million miles per hour, and problems are arising left right and center. It’s when this storm is at its worst that it’s easiest to give in and make decisions you wouldn’t under normal circumstances. When I find myself on the verge of doing this I’ve managed to train myself to stop and ask myself if I’m really acting in the best interests of my business, the customer and the project, or am I just looking for the quickest way out of a challenging or frustrating situation? If you’re honest with yourself you will usually know the answer immediately.

Things will rarely go 100% to plan on a project. It could be something minor, it could be a big problem that takes a bit of untangling, but whatever the severity it’s important to remember it’s all a part of the process; it’s all a part of running a successful business. Whatever everyone else is saying on social media, they’ve all been here too.

So in summary, when things go sideways, stick to your guns. Stick to what you know works and trust in your ability and experience. This combined with an understanding that on occasion you’re going to have to just go with it, to roll with the punches, should mean that when the going inevitably does get tough you’ll get through it. And when you do, it will make a perfect news story or case study!

Now, if you’ll excuse me, I’m off to post a picture of my lunch on Instagram.
Until next time … toodle pip

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