Window of Opportunity by Micky Calcott
by Micky Calcott
January 8th, 2020

Glancing Back, Looking Forward

Hello and Happy New Year! I’m sure you share my excitement for 2020; I really enjoy this time of year, being back in the office feeling refreshed and invigorated after a fun festive break. Before ploughing on with the new year, I always think it’s important to reflect on the past 12 months.

From a personal point of view, the most memorable (for a host of reasons) experience was taking part in the “Mongol 100” endurance challenge. The event saw me trekking across a 100 mile expanse of frozen lake in North-Western Mongolia. It was an absolutely extraordinary trip and was every bit as challenging and exhausting as I’d expected (or feared). Whilst I’m hugely proud of what I achieved, I think my next challenge will definitely be in warmer climes!

Another source of pride for me during 2019 was The Window Film Company’s continued support for various charitable endeavors. As an organization we’re committed to helping local charities and nationwide initiatives where possible, joining in with a number of fundraising events throughout 2019. One of the most memorable was spending a night sleeping rough to raise money for a local homeless charity. I was delighted by the number of colleagues that joined me to sleep without shelter on a freezing December night, it showed a real sense of camaraderie and team ethic; one of the things we cherish most here at The Window Film Company.

We also made time to lend appropriate support to local educational facilities, offering workplace tours and work experience placements to students, whilst we were delighted to lend our design skills and printing facilities to a student who was taking part in a national competition, resulting in her winning a prestigious Young Entrepreneur of the year award.

In terms of the core operations of the business, we noticed a continued increase in the number of clients getting creative and incorporating printed graphics in their office fit outs, redecorating projects, branding, manifestation, signage and privacy solutions. I still see a big part of our role as being that of education; too many people are still unaware of what can be achieved with window films and printable media, but 2019 definitely saw us making the most of the various wide format printers we have at our disposal.

We had a brief brush with celebrity during 2019, too. May saw the UK Premiere of TV series Good Omens (starring Jon Hamm, David Tennant and Michael Sheen), notable as we had helped create one of the key sets with an extensive installation of frosted window film. One of our (slightly smaller) installs also enjoyed worldwide exposure, as we printed and fitted signage for Ed Sheeran’s new London bar Bertie Blossom’s.

I suppose it’s natural that the eye-catching jobs stick in the memory when looking back, but when dedicating a bit more time to the work we carried out during 2019, it’s noticeable that it is the more standard work that makes up the bulk of our workload – and there is absolutely nothing wrong with that! Frosted film for privacy and reflective silver for solar control are still popular products. While we will continue to look for new products and techniques, whilst also striving to ensure clients are aware of what can be achieved with printed graphics, it’s important to remind ourselves that the straightforward products and services we know best are the foundation the company is built on.

In looking back on what went well in 2019, I think our targets for the year are pretty clear – continue to be dynamic and responsive, to strive for growth and improvements, with perhaps one of the best ways of achieving this being to focus on the simple things; to never forget what pays the bills and what you know best.

Here’s to a prosperous and successful 2020.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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