Window Film Businesses Adapt During Virus Outbreak

March 25th, 2020 by Emmariah Holcomb

Window film businesses around the country are adapting to new information regarding the COVID-19 virus. While some states, like New York and California have been on “lockdown” due to their governors’ decrees that all non-essential businesses to be closed, many are questioning whether or not they can continue to work.

New York

Steve Pesce, New York Window Film Co. president, said his company has had to make adjustments based on Governor Cuomo’s recent order.

“Although Governor Cuomo has ordered all non-essential businesses closed, construction has been exempted and allowed to continue. I, however, made the decision to temporarily cancel all of our work,” Pesce said.

Pesce says all of his 22 employees are safe at home with their families. New York Window Film Co. is also continuing to pay the salaries for all of its employees.

“The company will continue to pay all 22 of its employees their full regular pay for up to the next 12 weeks and beyond if possible. Although this could be a major financial hit for the company, I feel it’s the right thing to do. I plan on being in business long after this virus is eradicated and my employees are my most valuable asset,” Pesce said.

Currently the company is still reading plans and sending out proposals to its customers, of which Pesce thinks will lead to a “flood of jobs once this is over.”

“There is no panic here at New York Window Film. We are planning for a bright and successful future,” Pesce added.


Chris Robinson, owner of the Tint Guy Window Tinting in Woodstock and Kennesaw, Ga., took to his company’s social media platforms to give an update on how he and his business are handling changes due to the coronavirus (COVID-19).

“First off, yes we are open, and we are trying to do business as almost usual,” Robinson said. “The biggest change we will be making is that from today and moving forward until further notice we will be closing our waiting rooms at both of our locations. So we ask that you please drop off your vehicle with us as you will not be able to wait on your car in the buildings.”

Another point Robinson made included making a contactless transaction. This means all paperwork will be emailed directly to their customers. According to Robinson, his customers will also be able to pay their invoice from a cellphone.

“This is the beginning of our effort to respond to the impact of this pandemic, and we plan to continue to explore different ways to address the challenges faced by our community,” said Robinson.

Industry professionals met via social media, including Robinson, to further discuss how the virus is impacting business, and more. To learn more on this meeting, read Tara Taffera’s blog.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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