Rock n’ Roll Marketing Support Launched to Help the Industry

June 24th, 2020 by Emmariah Holcomb

The International Window Film Association (IWFA) is launching operation Rock n’ Roll, a program that will offer free access to marketing materials that may help window film dealers and installers’ sales and operations as they recover from any business slowdowns or closures related to COVID-19.

“Early in the COVID-19 health emergency, the IWFA provided concise summary information on government initiatives designed to lessen the economic headwind of the pandemic,” said Darrell Smith, IWFA executive director. “Now, the next step is to quickly give access to easily understood marketing materials that dealers and installers may decide to deploy in their local markets to help with sales.”

Some of the available materials include:

  • A customizable promotional door hanger;
  • A customizable flyer or local newspaper insert;
  • A camera-ready article on the advantages of window film;
  • A five minute consumer video on how to find a dealer and how window film is rated for solar heat gain co-efficient;
  • Google advertising with direct links to the IWFA business locator feature; and
  • A guideline to assist both consumers and industry professionals when inspecting professionally installed automotive window film tint.

According to the IWFA, additional materials are being planned to include such items such as customer content on safe working protocols related to COVID-19, promotional post cards and signage.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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  1. Count us in and thank you!
    Rhedonda Cox

  2. Being a member of IWFA for years, its a little strange that I have to find out about their latest programs, updates, and other “activities” from another industry source- mainly Window Film Magazine. I thought members in good standing would get email notifications directly from IWFA; whats up with that?

  3. Correction:
    What I meant was that IWFA occasionally would send out new information about upcoming programs/incentives [as a reminder] to look into the details of those incentives on the IWFA website;
    My fault for not doing just that.
    jIWFA is a great industry resource for the glass retro-fit business & informational awareness for the general public.

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