Window Film Businesses Take On UV Safety Awareness Month

July 8th, 2020 by Emmariah Holcomb

Summer is in full swing and while the sunshine continues to be a reminder of fun, it’s important to remember that July is UV Safety Awareness Month. The Centers for Disease Control and Prevention (CDC) even draws awareness to the importance of staying protected from excess exposure to the sun, which can have damaging effects. Fortunately some window film businesses have already started to highlight UV Safety Awareness Month by informing their customers about the benefits and different types of film.

The sun emits radiation known as UV-A and UV-B rays. According to the CDC, both types can damage your eyes and skin. UV-B rays have short wavelengths that reach the outer layer of your skin, while UV-A rays have longer wavelengths that can penetrate the middle layer of your skin, according to the CDC.

Madico took to its social media accounts to highlight UV Safety Awareness Month. Johnson Window Films is also informing its customers about the importance of window film.

“July is UV Safety Month! The goal is to spread the word about the importance of protection from the harmful effects of UV rays. Protect yourself with sun safety measures including solar control window film,” Madico’s social media post reads.

The International Window Film Association (IWFA), recently conducted a national survey asking; “When a car’s windows are closed are you safe from the sun’s UVA rays?” and nearly one in four of the 500 respondents believe that they are safe from the sun’s rays. According to the association, UVA rays may often lead to skin cancers that most frequently develop on the left side, or driver’s side, of the face and upper arm.

A separate survey of drivers revealed 57% do not have window film tint installed on their vehicle’s side windows and of these drivers, 60% have no plans to have window film installed. The surveys, according to the IWFA, were conducted in late-June 2020, and were both gender and age balanced based on US Census data targeting individuals ages 30 and over. Each survey had a margin of error of 4%.

“The surprise here is that while approximately 75% of drivers are aware of the sun’s harmful UVA rays passing through unprotected glass into their cars, almost 60% of drivers are responding by ‘sticking their head in the sand’ as they have no window film tint on their cars, and 60% of these unprotected drivers have no plans to have it installed,” said Darrell Smith, IWFA executive director. “What they are doing is allowing the inevitable damage to their skin and it’s like driving in a tanning bed on wheels.”

The sun’s UVA rays are present on cloudy and sunny days, or whenever the sun is in the sky. Dermatologists and researchers have pointed to UVA rays as a cause of variety of skin cancers and cataracts of the eye. Studies have shown a link between U.S. drivers, skin cancers and damage appearing on the left side of the face and upper arm at higher rates.

“These surveys are very concerning for our nation as they show a large percentage of commuters are unaware of the significant damage the sun can wreak on the health of their skin and eyes through unprotected glass windows, all while commute times across the nation are increasing, and projected to increase even further with one-way commutes in San Francisco, for example, likely to be nearly 90-minutes or more,” said Smith.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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