Selling the Benefits: How to Convince Your Customers to Install Window Film Before Winter

October 28th, 2020 by Emmariah Holcomb

Many window film shops across the country are still busy catching up on all of the work they couldn’t perform when the nation was shut down in the spring due to COVID-19. But that doesn’t mean the industry won’t experience its typical winter slowdown. So now is the time to prepare and start marketing to customers the importance of getting window film installed before winter hits.

“Before harsh winter weather arrives, this is an opportune time [for customers] to get in touch with a local window film dealer or installer to obtain more information about window film for [their] homes or offices,” said Darrell Smith, International Window Film Association (IWFA) executive director.

Smith mentioned 10 ways your business can highlight installation benefits to your customers, which include:

  1. Gain similar benefits of replacing windows for less cost.

Depending on the type of film installed and how demanding the job is, most window films can be professionally installed for $5 to $11 per square foot, or about one-tenth the cost of a replacement window.

  1. Reduce heating and cooling costs.

Window film may reject up to 80% of solar heat from passing through glass and some films can also help to retain room heat in the winter months.

  1. Stay safe and more secure. 

Most window films and more specifically, safety and security window films, may help reduce the risk of injury by holding glass fragments together after breakage occurs.

  1. Protect furniture, floors and your family.  

All quality window films block 99% of the sun’s UV rays that lead to fading in furnishings and floors. Untreated windows may only block 25% of UV rays, window film helps keep skin and eyes much more protected than window glass alone.

  1. Accommodate all window sizes, shapes and location.  

From quarter round windows to slider doors to bays, no window is too challenging for professionally trained installers to take on.

  1. Experience a long lasting product.

Quality window films may last as long as the energy saving value of costly replacement windows, at minimum 10-15 years and often many years beyond that.

  1. Deliver customization and privacy.  

By choosing the right level of visible light transmittance (VLT) for your environment, you can enhance the look of your customer’s home and even increase privacy without losing the view.

  1. Get “Go Green” perks. 

The IRS offers tax credits for window film and window film may qualify for local utility rebates. The federal tax credit is available for up to 10% of the documented amount paid for qualified nonbusiness residential energy efficiency improvements installed during 2019 and this year through December 31, 2020, for a total credit limit of $500.

  1. Reduce construction waste.  

By installing window film rather than removing and replacing windows, the customer can preserve the window’s frame and casement so these materials don’t have to be discarded.

  1. Benefit from superior performance ratings.

Window film performance has been validated by key third party groups. More than 300 films have been certified by the NFRC (National Fenestration Rating Council), verifying their energy performance.

Be sure to highlight all these benefits in future marketing materials and conversations with customers.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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