What Some Shops are Doing for Thanksgiving 2020

November 25th, 2020 by Emmariah Holcomb

This year the holidays might look a little different as many are preparing to travel to visit friends and family, while also trying to adhere to updated safety guidelines from national and local officials. Window Film magazine reached out to a number of industry businesses in the United States to learn how Thanksgiving will be observed and if customers should look for upcoming promotions. While many are looking to take advantage of increased business coming in, others are preparing to close during this Thursday and Friday.

Tommy Silva, CEO and president of T&T Tinting Specialists, Inc., located in Honolulu, Hawaii, said his flat glass division will be closed on Thursday for Thanksgiving and will be open on Friday and Saturday.

Gregg McKay, president and owner of NU-VUE Window Film Inc., in San Diego, Calif., said his flat glass division will be closed on both Thursday and Friday for its Flat Glass division. According to McKay being closed will give his team a break from being so busy. “We also want to make sure that everyone gets to spend time with their families,” said McKay.

Brad Campbell, CEO of Campbell Corp., in Huntington Beach, Calif., said his business is tackling a few projects and installations throughout the holiday season. “We have an enormous work load with December 31, 2020 completion deadlines, so we have crews working seven days a week, including holidays,” said Campbell. “We do allow individuals to schedule days off only if it is really necessary. This only minimally affects the rest of the crews’ scheduled for that day.”

Holiday Promotions

When it comes to Thanksgiving promotions Silva says that his business doesn’t typically do any specials for Thanksgiving. “We do start promoting our gift certificates ‘Give the gift of cool’ the next day, which is good because it’s still pretty hot and humid here in Hawaii to give a cool gift vs. anywhere else that has too much cool to go around during this time of year,” said Silva.

Silva isn’t alone in not offering specific promotions for this holiday, as Campbell takes a similar approach to drawing customers in.

“We do not generally run Thanksgiving specific promotions, as we are already very busy with our commercial clients this time of year, and we’ve found that residential customers do not want vendors in their homes over Thanksgiving,” explained Campbell. “They generally are more focused on Black Friday deals than window film, so we save our ad dollars for spring when we see better traction on residential promos.”

“Our automotive division will be open on Black Friday to help promote our auto gift cards,” said McKay, who also explained that the company will be offering a discount on its auto gift cards, as many are sold during this time of year.

Being Thankful

Although this year has had its fair share of adjustments, all three business owners shared some of what they are thankful for.

“We are very thankful for all of our great customers that have been keeping us busy in this unusual year,” said McKay. “We are also thankful for our team that has helped us through these tough times.”

“We are all very thankful to be open and busy now during the pandemic as we have been closed for three of the last seven months by state mandates that categorized T&T as a non-essential business,” said Silva.

“We are thankful for our loyal clientele and employees alike,” said Campbell. “We could not do it without both. We are also very grateful to the families who support our team members and the crazy hours they put in.”

“We are open now and thriving while all of the neighboring businesses in the Honolulu airport industrial area are still shut down– businesses like Alamo Rent A Car, Thrifty, Budget, Enoa Tours and Waikiki Trolley are literally on our street and they are still closed with hundreds of employees on furlough or who have been permanently terminated,” said Silva. “Our industry has been truly blessed with incredible resilience and longevity that I never thought would overshadow a national car rental chain or even our largest tour companies here in Hawaii just to name a few.”

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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