Industry Webinar Showcases Tips On Growing Your Business

December 9th, 2020 by Emmariah Holcomb

“I want to be an open book and share how my business operates and hopefully there will be some nuggets in here that can help provide clarity on the path you’re currently on,” said Jeff Franson, Window Film Depot CEO and president.

Franson’s virtual presentation Build a Remarkable Business as Part of a Remarkable Life was hosted by the International Window Film Association (IWFA) and highlighted several aspects of having a successful window film business. He spoke from his experiences and shared some key lessons he’s learned throughout the years. “I don’t have all of the answers but I want this to serve as a guide because there’s really no right or wrong answer,” Franson explained.

Paradigm in Life

“When I look at my work decisions I ask myself ‘will this increase or decrease my personal freedom?’” he said. According to Franson, being able to have personal freedom is important for any industry business owner. He noted there’s a difference between having a job and owning a business that can succeed even when you aren’t there. He also mentioned that everyone should evaluate how their business decisions impact them.

“It took me a long time to realize that business is a part of life and that freedom can be in the form of different things like your schedule, finances, and even being able to operate across the country,” Franson said. “Business is a part of life, you can create a remarkable business as a part of a remarkable life,” he added.

Learning Differences

You, as a business owner need to ask yourself what path will provide you with the greatest freedom, according to Franson. He noted some of the differences between owning a business versus owning a job. A business is scalable, durable and transferable, while a job is capped, fleeting and one-and-done.

“There came a point when I recognized that I was doing a lot of heavy work [in my business], I was also a control freak and it wasn’t an enjoyable time to work with me,” Franson recalled. “But then I had an ‘ah-ha moment’ because what I was doing [at the time] was very limited.”

It was at this time when Franson said he learned the importance of effective delegating and worked to assign different responsibilities to his employees – which began by trusting them. “For me it really set the stage for my business’ growth,” he recalled.

Building a Business

Throughout Franson’s presentation he mentioned there are six parts involved in building a successful business, which include having:

  1. A vision – as a CEO what is the most important to you? What does success look like? Do you have clarity and passion? Are you able to compel others to join you?
  2. Leadership – find out who you need to become. You are the hero of your success story. What attributes do you need to develop?
  3. Systems – you should systemize everything. You should have written policies in place in the event of a sudden change.
  4. People – you should hire ‘A’ players only to work for you. It takes more time to develop a ‘B’ player into an ‘A’ player. A lot of things come down to understanding people and being able to communicate well.
  5. Training – is your best investment. You shouldn’t view training as a one-time thing, as it should be an ongoing curriculum. Don’t be afraid to use other resources that are available to you as a part of your training.
  6. Energy – is everything. As a CEO you need to be an energy officer. If you come into your business and you’re full of energy your employees will see and feel that.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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