Window Film Trends Higher In Web Searches

December 16th, 2020 by Emmariah Holcomb

Window Film Trends Higher In Web Searches

A review of Internet search trends over time, point to a growing interest in window film. When contrasted with search terms, such as ‘new window’ with the search term ‘window film,’ it now matches, or overtakes ‘new window,’ according to the International Window Film Association (IWFA).

A five-year look at the search terms was conducted using Google Trends, a cloud software program, and each term was looked at based on the interest over time. The numbers in the image below represent search interest relative to the highest point on the chart for the given region and time.

Photo courtesy of the IWFA.

A value of 100 is the peak popularity for the term, and a value of 50 means that the term is half as popular, according to Google Trends.

“It’s interesting to see how window film as a search topic has caught up with, and seems to be surpassing the term ‘new window’ as a topic,” said Darrell Smith, IWFA executive director. “On the basis of cost-effectiveness, window film can be professionally installed on a window for about one-tenth the price of the purchase and professional installation of a new window.”

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