Automotive Film July/August 2021

August 17th, 2021 by Nathan Hobbs

7 Strategies to Grow in Auto

By Jim Black

The automotive film industry is a thriving, profitable trade full of opportunity. Whether you are the owner of a shop or work for someone as an installer, you can leverage your skills and customer relationships into a successful career. Let’s explore seven simple strategies to help grow your business.

1 Increase Efficiency

To increase profits, you must first increase your shop’s efficiency and production. Consider utilizing a film plotter to simplify the film cutting process, improve accuracy, and increase the number of jobs that can be completed in a day. Even a seasoned installer can benefit from the automation and speed that comes with a plotter.

2 Sell Value Not Price

Customers always want film professionals to lower their price to match the competition. However, we all know that much of the competition cannot compete with the quality films and installations that professional shops offer. Switch up the conversation and sell the added value that your shop offers. This can be anything from “precision cut” film with an advanced plotter, to a lifetime factory warranty, to a controlled installation environment.

3 Marketing and Advertising

The marketing and advertising world changes constantly, and it can be difficult to stay on top of emerging trends. One positive outcome of our new digital era is that you can now reach a large consumer audience for a fraction of the cost of print advertising. Consider investing in paid social media advertisements. Social media platforms make it easy to select your target audience and do not require long term contracts or commitments.

Many consumers will use social media to research companies prior to contacting them. Social media pages also offer an easy way to announce special holiday hours or promotions. Ask your film manufacturer if they have any graphics or social media strategies to share. Sharing posts from your manufacturer’s social media account is another great way to teach consumers about the products you offer.

4 Reviews and Referrals

Customer reviews and referrals will always be important to a small business’s success. Create a system that makes this easy. This could involve sending an email once a job is complete that includes a copy of the invoice along with a link to your page asking the customer to leave a review. Referrals can be gained by leaving a satisfied customer with extra business cards to pass out to friends and neighbors.

5 Add-on Products

Automotive tint shops can introduce add-on products easily once a tint job is complete. Consider leaving a brochure about the benefits of paint protection film in the vehicle once the tint is installed. Windshield protection film is another add-on product that can be sold to customers easily looking for complete protection of their prized vehicle.

6 Cross-Promotion

Develop relationships with other automotive businesses in your local area such as car dealerships, detailers, and auto repair and stereo shops. These relationships can lead to a mutually beneficial system of customer referrals and demonstrate your advanced knowledge of the automotive industry. Customers appreciate professional referrals and will feel confident in their decision to work with the company suggested.

7 Use a CRM System

The utilization of a customer relationship management (CRM) system will set you up for continued success and make everyday tasks easier. There are many options available.

These make it simple to book appointments, track estimates, send invoices, and manage customer follow-up. They also make it easier to stay in touch with past customers. Repeat customers are easier to sell to, spend more money and cost less than acquiring new ones.

Jim Black is the senior director of window film sales and distribution at Madico, Inc.
jblack@madico.com

To view the laid-in version of this article in our digital edition, CLICK HERE.

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