Dear Reader January/February 2021August 13th, 2021 by Nathan Hobbs
The Lessons You Shouldn’t Forget
By Emmariah Holcomb
As the clock struck midnight and the masses who were still awake rung in the New Year, I was fast asleep. The next morning I woke up and it hit me—it’s 2021 and we, as an industry, have made it through new procedures, stay-at-home orders and more. After listening to you, it’s clear, there are a few lessons that were proven to be valuable last year that are staying throughout this year.
Back to Basics
Whether window film companies were considered essential or not depended on the state they were in and the type of work that they did. Michelle Hurtado, co-owner of Sal’s House of Tint, located in San Marcos, Texas, says she immediately learned the importance of having a diverse product offering. She explained that a government project allowed her company to remain busy in April 2020 while traditional window film projects weren’t as frequent. “We were reminded why ‘rainy day funds’ exist and how being prepared for the unexpected can make all the difference,” says Hurtado.
After a number of company owners filled out the first round of the paycheck protection program loan application, they saw the importance of maintaining good bookkeeping and knowing their commercial banker.
Having patience is one skill that resurfaces often in business. Jennifer Haynie, marketing manager of New York Window Film Co., located in Farmingdale, N.Y., explains that the company had to do just that as it was following precautions and recommendations from government and health officials.
“We are adapting as we transition to the New Year ahead and are still targeting commercial/residential markets, but we are giving our customers the lead on what they feel most comfortable with for installations,” says Haynie.
The industry as a whole has had to stay flexible with every change and challenge. I’ve listened to installers early on during the pandemic who said window film installations commonly are seen as a luxury and that they were concerned with how the third and fourth quarter financials for their business were going to look.
Now after checking in a few months later, many have said that automotive and residential installations skyrocketed over the summer of 2020 as customers were able to have more spending power.
Keep Looking Forward
It’s fair to say that no one knows what’s in store for 2021 but it’s looking more promising than the bulk of last year. Hopefully some of the lessons 2020 taught us about patience and going back to basics will be helpful going forward and the safety changes that were made are enough to keep the industry succeeding.
So far it’s been an interesting journey being involved with window film and I’m looking forward to learning more from the men and women who make up the industry I’ve grown to appreciate. I hope all of you are well and in good health and look forward to seeing you all in person soon.
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