Dear Reader July/August 2021

August 17th, 2021 by Nathan Hobbs

A Warm WFCT Welcome

By Chris Collier

I knew The International Window Film Conference and Tint Off™ (WFCT) would offer me an opportunity to re-immerse myself into the pre-pandemic ‘normal’ that I had missed but certainly not forgotten. And I knew it would allow me to grow into my new role by actually observing and experiencing the industry I now have the pleasure of covering.

Check, check and check— WFCT 2021 gifted me all of that and more. As I strolled across the Rosen Plaza Hotel’s sun-lit sky bridge and into educational industry seminars, I felt an overwhelming wave of gratitude. Not just for my new role, but also for the opportunity to listen to industry professionals from across the country.

During my first day at the Orlando County Convention Center, I listened to Randy Hutson of Five Star Window Coatings, Grand Rapids, Mich., emphasize the profitability of decorative film and Harry Rahman, director, architectural films, XPEL Inc., discuss the methodical process of successful technological implementation into business operations. The forward-thinking, we’re-in-this-together environment in each seminar was invigorating. Every single speaker looked its audience members in the eyes with intention as they spoke. After spending the last year plus in an
uncertain, quarantine-ridden state, it was refreshing to be around energetic professionals eager to learn and help their colleagues.

And that brings me to the people. As I traversed the expansive show floor, the booths were full of life. Every single professional I had the chance to chat with was as friendly as can be. It didn’t matter that I was ‘the new guy.’ It didn’t matter that I was still absorbing pertinent industry information  regarding technology and business. Every single one of you took the time to introduce yourself, welcome me and teach me a thing or two about the industry that I now share with you.

So for me, WFCT wasn’t just an introduction into the window film industry. It was also a re-introduction to ‘normal.’ As the new assistant editor of WINDOW FILM Magazine, I want to thank you all for the warm WFCT welcome. I look forward to working for you.

Chris Collier is the assistant editor of WINDOW FILM Magazine. ccollier@glass.com

To view the laid-in version of this article in our digital edition, CLICK HERE.

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