Dear Reader March/April 2020

August 10th, 2021 by Nathan Hobbs

Staying Flexible

By Emmariah Holcomb

We don’t always know how flexible we are until we’re faced with a challenge. It could be anything from changing roles in your business, adding on new clients, facing a pandemic head on, or even adding a new service to keep up with your competitors. During my time in the industry I’ve seen several first-hand examples—and, no, they’re not always related to how well an installation goes.

The industry has had several technological advancements, new techniques and even tools within the past decade, and through it all businesses like yours have adapted to everything. It still gets me sometimes when I listen to installers who’ve been in the industry longer than I’ve been alive – they remember the early stages when certain films were more susceptible to yellowing and how over time decorative film took off. Summing it up in a word: flexible, which is just one of the many reasons that make the window film industry as a whole so unique.

And now as the country is faced with COVID-19, also known as the coronavirus, many businesses have had to adapt in order to keep themselves, their employees and customers safe.

Don’t Break

Most people would agree that I can be very flexible and am willing to take on tough tasks. However, I recently got hit with a firm reality check when I took on more than I could handle. At the time I thought “if I just get through the day I’d be okay,” but it didn’t take long before I started to break.

I’m sure several of you have gone through a similar situation. You want to do everything you can to make a plan work even if it means giving more of yourself—but when it feels like you’re bending too far, don’t break. I’ve learned that stepping away from what you’re working on even for a few minutes to reset helps. When you go back to what you were working on it somehow seems more manageable. As I’ve spoken with many of you I’ve learned it’s not uncommon for you to wear several hats at the same time too, between running a business while being your own CSR and installing film on smaller projects so your team can focus on the larger and more time consuming ones. Through it all, yes you can be flexible, but just try to have a healthy balance so you don’t break.

Fresh Take

Piggybacking off of the industry’s flexibility, WINDOW FILM magazine is also stretching, yes pun intended, into something new with its First Annual New Product Guide (look to page 18 for more details). Although WINDOW FILM magazine already has a products department, this is another opportunity to showcase all of the latest industry goods in one place.

If you ever have a new product that you’d like to be featured in a future magazine issue you can send them to me at for consideration. One of the highlights of getting to work with so many of you is that you constantly bring new things to my attention, which makes it that much easier to stay excited about ‘what’s next.’

So as we wrap up another issue remember to stay flexible, don’t break, and stay motivated for what’s to come.

To view the laid-in version of this article in our digital edition, CLICK HERE.

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