Dear Reader May/June 2019August 5th, 2021 by Bryan
By Emmariah Holcomb
No matter how old we get, home will always be a special place. The funny thing is, sometimes we don’t realize how much we miss it until we go back.
I recently had an opportunity to go back home, well sort of. I was covering Glass Expo Northeast (GENE) in late March for our sister publication USGlass magazine. Although it was in Uniondale, N.Y. and I’m from Western N.Y. it still felt like home. Maybe it was the pollution or the fast-paced and cutthroat mentality I instantly felt leaving the airport, but I felt the most at home at a window film company I visited before GENE started.
I know, it’s not what you’d typically expect to hear, but everyone at New York Window Film Co. in Farmingdale, N.Y., made me feel as if I never left home. Its owner and president, Steve Pesce, gave me a tour and insight on why his company consistently does so well year after year. He says the company’s reputation has been and still is strong and consistent.
“I believe in treating people the way you want to be treated. It’s simple but effective,” said Pesce.
His old school mindset reminded me of my dad’s, and while I was visiting I couldn’t stop laughing as I soaked up everything like a sponge on a wet countertop that Pesce and his staff introduced me to. The company’s customer service was one of the many things that has aided in its reputation in the Northeast.
“I always try to make people laugh, especially over email because you miss that when you primarily communicate over a computer screen,” said Pesce.
But the customers aren’t the only ones who are treated like gold: his staff is treated so well every one of them could be members of his family.
Now that I’ve been back in Virginia for a few months, I find myself missing the feeling I had when visiting New York Window Film Co. and that’s part of what makes this industry so fascinating. You make outsiders, like me, fit in and create a sense of belonging through your craft.
To view the laid-in version of this article in our digital edition, CLICK HERE.