Dear Reader May/June 2020

August 11th, 2021 by Nathan Hobbs

The New Normal

By Emmariah Holcomb

As I look outside of my home office window it suddenly hits me. I can’t escape it – the desire to have the freedoms we all once enjoyed. I remember the days where men and women shook hands
to introduce themselves to one another at industry events, and when taking a drive and hitting traffic was standard. Even going out to see friends without speaking through a mask while being six feet apart seems foreign right now. But then COVID-19 hit and everything changed.

Window film manufacturers and businesses have had to adapt to new recommendations and guidelines from the Center for Disease Control and Prevention, the Occupational Safety
and Health Administration, in addition to those of state and federal governments. Then, before long, window film companies started making protective face shields and donating materials to
help first responders and installers.

Suddenly, window film businesses began to rely on the Small Business Administration and government relief programs just to get their employees paid. Three weeks later and the new
normal began to set in. Every time someone walked outside or took on another new client it seemed like a small victory. As the days turned into weeks and months, the industry remained optimistic as things were bound to stay forever changed as we move toward a new normal.

To me this means the industry can expect to sanitize customers’ vehicles before and after the work or installation has been performed. It also means changes in work done at home and in offices. After listening to many of you, it’s clear new policies will remain in place to ensure facilities are safe for not only its employees but, the community as a whole. In fact, the article on page 16 delves into what you said in a WINDOW FILM magazine survey regarding the coronavirus and how this has impacted your business and what changes you have made as a result.

I’ve now spent more than two years working with you all and have seen firsthand the overall persistence each of you have.

No matter the challenge, this unique tight-knit community stands together to make some of the most difficult designs and projects possible. It is just one of the many factors that make me confident the industry will remain strong after COVID-19 becomes something referenced in history.

To view the laid-in version of this article in our digital edition, CLICK HERE.

Leave Comment