Dear Reader November/December 2019

August 6th, 2021 by Nathan Hobbs

The Big Shows

This time of year almost seems as if someone is pressing a fast-forward button on a time machine. I mean we were just at the International Window Film Conference and Tint-Off™ (WFCT) and it feels like a blur. And before you know it we’ll be saying the same thing about SEMA. There were plenty of noteworthy moments at WFCT and here are a few of my highlights.

Educational Opportunities

From where I was sitting, no matter if it were the Morning Coffee With… sessions or the other seminars throughout the day, there seemed to be a lot of interest. You dove right into topics concerning tips to expand your businesses and what things you should be looking out for when doing your day-to-day operations. Needless to say, it was refreshing to see so much interest on how to expand your shops.

The Financial Keynote

If you didn’t get a chance to pop into Justin Krane’s financial keynote you missed out on a refresher in business basics. Krane, president and founder of Krane Financial Solutions, made sure everyone who attended walked away knowing his financial keys to success, which also involved standing up a few times throughout his presentation to build on the enthusiasm. Most of it really came down to making wise decisions, such as having an accountant, hiring the correct people for specific roles at your business and ways to increase your shops’ profits with in-house tasks.

Even though Krane mentioned he was “just reminding everyone of things they already know,” many of the attendees appreciated the key points and lessons he shared.

Live Demos

Demonstrations took the showroom floor by storm, as crowds piled in for another year of Jeremiah Bienko’s live wrap demonstrations. But Bienko wasn’t the only one doing demos during the conference, as several exhibitors, like Madico, Eastman, and Reflek showed off their latest products in action. I even tested some of the films to see some of the self-healing properties at work while I was making my way to and through all of the action.

The Truck Giveaway

For the second year in a row a new truck served as the top prize for show attendees. This year Sherry Hagar of Good Guys Glass & Auto in Kirksville, Mo., took home a brand new 2019 Chevrolet Silverado 1500 WT. It was a little tense as key after key failed to open the box, but when she realized her key was the winning pick—she could barely hold her excitement.

Even with all of the enthusiasm both on and off of the floor, I still say the most rewarding part of WFCT this year was seeing the passion for the industry come alive once more. It’s amazing really, when you think about the various ways films can be applied and styled to make something truly unique, and getting to be surrounded by the people who make it a reality. Next stop—SEMA!

P.S. Mark your calendars for WFCT 2020 in Orlando, Fla., September 22-24, 2020.

To view the laid-in version of this article in our digital edition, CLICK HERE.

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