Dear Reader September/October 2020

August 12th, 2021 by Nathan Hobbs

Falling Into New Habits

By Emmariah Holcomb

The leaves are changing, pumpkin and apple flavored everything is coming back, and retail stores are grappling with new ways to push the latest in fall wear … but where does that leave the industry? Yes fall may feel like it came a little quicker this year, as many of you have been capitalizing on the end-of-summer installations and projects, but what about all of the new practices you’ve instilled?

Staying Safe

Yes changes were initially made to stay in line with the latest from local and federal governments as well as recommendations from the Center for Disease Control and Prevention, the Occupational Safety and Health Administration, but after listening to you … certain policies will be staying. Several window film business owners have said their customers have become accustomed to ordering services online, so they’ve made their websites more user friendly.

Using as many touchless options as possible has also been something that now seems like second nature. With the addition of so many policies it’s no wonder the industry, like the seasons, have adapted to change and are sticking to it.

Leafing a Good Impression

Another item that seems to always resurface – getting customers to leave feedback or reviews. I’m not sure if there is a one-size-fits-all approach to every customer, but based on your comments Google Reviews are more important now than in years past and more customers are leaving them for you. I’m sure everyone would agree that is a welcomed change that allows owners to grow their business. This is especially true when you think about how many of your customers are no longer going into different shops and comparing options, but rather researching what type of style and window films they want online.

Using New Platforms

Another change to the industry: No SEMA. Well, according to SEMA’s show organizers it’s still on, but it’s going to look and feel different, as the show is going virtual. The digital platform might not be new for other aftermarket industries, but this is new for ours. Many of you weren’t surprised that the announcement was made and that the 2020 show would not be held in Sin City but will hopefully continue in 2021.

As you’ll find on page 32, the decision to shift the largest industry show in the country wasn’t easy, but window film companies are still up for the challenge of virtual booths. But that’s not the only industry show that has a virtual component, as The International Window Film Conference and Tint-Off, also has a virtual option. (See page 15)

Yes change is inevitable, but how you react and adapt to change speaks volumes … and if there’s one area this industry thrives, it’s in regard to change and adaptability. Though we might not be certain on how many more digital platforms will be used or even how our customers will take to new safety changes down the road, at least we know the men and women who comprise this niche bubble have it under wraps.

To view the laid-in version of this article in our digital edition, CLICK HERE.

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