Dr. of Tintology July/August 2019

August 5th, 2021 by Nathan Hobbs

Stop Whining and Start Winning

By Mike Feldman

“If you can’t get out of it, get into it!”

The window film business isn’t something many of us ever planned on being a part of, let alone making it our career. Most of us stumbled upon this world one way or the other, and thanks to positive circumstances we decided to stick with it.

My own path in becoming a window film dealer had its own evolution, I was a corporate sales rep and manager who sold a variety of different products and solutions over decades with 3M.

Selling to dealers meant selling to small business owners who make their living by competing locally in homes and businesses, leveraging their solutions, capabilities and skills against their fellow dealers of all stripes.

Industry Obstacles

Now I realize there are many industry dealers who aren’t thrilled with this business. There’s no doubt in my mind that we have our own set of obstacles. I’m sure we can all list them, starting with far too many dealers selling similar solutions, then moving into the difficulty in making your business profitable, and the hardship of finding capable, trustworthy and skilled employees. We’ve all faced these challenges along the way and have made tough choices, mistakes and brilliant decisions along the way.

There’s no foolproof plan that will work for you in your town or city. There’s no perfect model for success or guarantee that you’ll win at the end of the day. The one consistency is your own level of enthusiasm and effort. This is the defining ingredient for success, which brings me back to the first line of this column.

“If you can’t get out of it; get into it!”

Let’s assume for a moment you aren’t likely to receive a huge inheritance from a rich uncle or that you’ll marry into a wealthy family. You’re in this for the long haul and stuff won’t happen unless you make it happen.

Start Winning

You can whine and complain about your situation or you can decide to drive your business with a positive perspective, while taking actions that make the phone ring and set your business up to win.

I’ve been doing this for a long time and despite my personal limitations and cynicism combined with an inflated ego and unhealthy paranoia, the results have been quite satisfying. (This is as far as I’ll resort to sounding humble for the purpose of this article.)

Here are some of my lessons learned and suggestions:
• Don’t let anyone tell you that you can’t accomplish great things.
• Surround yourself with positive people who find ways to make great things happen and get rid of the “dark cloud types.” I know this isn’t easy to do, so consider this as a goal.
• Bad things will happen and we tend to focus on these moments more than on our triumphs, but you need to get over it and move on.
• Stop and as they say, “smell the roses.” You need to find ways to have fun and stop thinking about window film, unwind and refresh your batteries every so often.
• Try to show how much you appreciate your employees’ efforts. A kind word can go a long way.

I’m through preaching. It’s time to stop whining and start winning.

Mike Feldman is the president of Advanced Film Solutions in New Port Richey, Fla.

To view the laid-in version of this article in our digital edition, CLICK HERE.

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