FILMarketing November/December 2020

August 12th, 2021 by Nathan Hobbs

Redefining Safety Services

By Kendall Combs

If there is one thing 2020 has taught us it’s that we can’t take our safety for granted. From the global pandemic to civil unrest and to an incredibly active hurricane season—keeping ourselves, our loved ones and our property and possessions safe has never been more of a priority than it is now. Like so many others, the window film industry has found itself pivoting in the wake of an ever-changing world. As dealers added screen-printed face masks and branded social distancing signage to their services, our Solar Gard team— as well as many other manufacturers—shifted our efforts to producing face shields for healthcare workers on the front lines, as well as face shield components to partners fabricating their own. Those collective strides have continued, resulting in the rapid development of other critical health and safety offerings like antimicrobial films and coatings.

And while COVID-19 is the daily headline, natural disasters and other security incidents, unfortunately are still a part of our reality. For those window film companies involved in the sales and installation of safety and security film or anti-graffiti solutions, opportunities to retrofit an added layer of protection to glass definitely still exist. 2020 has not escaped America’s epidemic of school violence, and many districts are making use of student- and staff-free buildings to have safety film installed prior to officially reopening. Commercial facilities in densely populated areas and high-risk government properties are responding to rising political tensions with additional security measures. Residential customers are bracing for severe weather that keeps coming.

Many window film entrepreneurs are creating their own market of helping businesses safely return to work. By taking advantage of new antimicrobial films, which are infused with antimicrobial properties to offer timely protection, as well as promoting their ability to supply packages of masks, sanitizer, floor decals, and entryway and directional signage—these savvy companies are showing great agility and resilience as they pivot to meet current needs.

I applaud the creativity and social responsibility that can be seen every day across the global film dealer network. Your investment in keeping your local communities safe will help us get to the other side of this crisis. I’ll leave you with a quote I shared with our employees, that I think will resonate with and inspire you as well. Thank you again for all of the actions you’re taking today, that will make us stronger tomorrow.

“Bad companies are destroyed by crises; good companies survive them; great companies are improved by them.” – Andy Grove, Former Intel CEO.

Kendall Combs is the general manager of thin films at Solar Gard.

To view the laid-in version of this article in our digital edition, CLICK HERE.

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