FILMarketing September/October 2018

August 2nd, 2021 by Bryan

Three Free Ways to Stand Out

By Kendall Combs

As you read this article, you may be walking through the 2018 Window Film Conference & Tint-Off exhibition hall, or taking in one of the many educational workshops being offered this year. Industry events are a fantastic forum in which to network with colleagues from different locations, learn about the market’s newest product offerings, and make sure you’re staying on top of the latest developments in window film. But have you considered how especially valuable your participation in these meetings can be…when deployed as a unique marketing strategy?

Maximizing your investment in professional conferences by leveraging them to create a competitive local advantage, is a smart and economical way to continue to reap the returns. Here are three easy ways to get started.

Set yourself apart with a commitment to continuing education. By positioning yourself as a leader in your field, who is constantly striving to stay on the cutting-edge of market trends, you have, in essence, designed a free differentiator for your company. Turn what you learn in seminars into blog content or lunch-and-learns with your own network. Assure current and future clients of your knowledge and professionalism, especially when such a huge opportunity still exists to build awareness for window film.

Add extra credibility to your work by communicating your technical achievements. When you share that you’re confident enough in your skills to compete against industry peers from around the world, your community will take note. Enlarge high-quality photos from your competition rounds and display in the shop, and make sure your clients, social readers and local media are the first to know of any awards you receive. At our company we aim to equip our partners with the assets and guidance they need to best market their own companies and successes–let us know how we can help.

Promote your presence at events over social media. Not only are you delivering unique content—favored by search engines and social platform algorithms alike—but featuring your participation online shows potential clients that you prioritize the time and effort required to further your own experience and that of your industry. Live-streaming your time at a conference also helps to engage your Facebook, Instagram or Twitter audience in a dynamic new way.

Remember to use any designated event hashtags so other attendees can easily find your content, too.

Kendall Combs is the general manager of thin films at Solar Gard.

To view the laid-in version of this article in our digital edition, CLICK HERE.

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