Privacy Film September/October 2020

August 12th, 2021 by Nathan Hobbs

Is This the Time for Window Films?

By Randy Garcia

The need for increased protective measures is all around us, and while most of us feel a bit uncertain, this need does present an opportunity for window film installers. As businesses, schools and churches begin to reopen, they will attempt to readdress concern for guest and employee privacy, safety and asset protection.

How Things Have Changed

Until recently, most privacy measures have consisted of strategically placed physical barriers that encouraged movement and engagement. Now many facilities will be abandoning the open spaces in favor of closing things off to lessen the possibility of personal close encounters and protect workers and guests.

Many businesses that are allowing employees to work from home permanently will look to sublease excess space or move into drastically downsized digs. New or modified interior spaces will need to be reimagined.

Providing Solutions

Privacy window films are an attractive and proven way to delineate space and create privacy while enhancing the functionality and aesthetics of glass walls or dividers. These films can also be used to disguise unattractive building features, resist UV damage and deliver branding or graphics messages.

You should be prepared to talk with customers about how privacy films can enhance new glass walls and dividers and rejuvenate existing ones now intended as physical and visual barriers.

Ask the Right Questions

When working with your client to determine need, your first couple of questions should be: what are they trying to accomplish? What are they looking for in terms of privacy? Is it important to have privacy only during the daytime, only at nighttime, or all the time? Is the need permanent or temporary?

Some places that deal with the public regularly may want glass offices or meeting spaces that provide full privacy. This need would indicate a standard matte privacy film.

Another solution might be new “privacy-on-demand” technology that is ideal for use in spaces with a range of different privacy needs. Such a product shifts between frosted opaque and transparent with the flick of a switch.

Be sure to ask if there are any other issues the client might solve by doing something with interior or exterior glass. Don’t run with the first thing they say, because they may not articulate their true or full need immediately. Architectural window films can also play a role in privacy, while improving the performance and transforming the appearance of buildings—commercial, industrial and residential.

If privacy applications are new to you, don’t hesitate to ask your film supplier for help. We’re happy to guide you to the right film and answer any questions about installing it.

Randy Garcia is technical specialist – window films at Avery Dennison Graphics Solutions.

To view the laid-in version of this article in our digital edition, CLICK HERE.

Leave Comment