Tint Tips March/April 2019August 4th, 2021 by Bryan
Building Wraps Rediscovered
Edited by Emmariah Holcomb
It’s no surprise that buildings are large focal points in any major city, and some industry experts would agree they’re also a means for advertising. If your film company takes on projects that span across a vast amount of window panes and brick, or if buildings are your surface of choice, then this article is for you.
Allan Miller, 3M’s application engineering manager, provides a list of things you should keep in mind for future projects.
“I think the demand for building wraps has grown over the years, for a few reasons—a main one includes the use of short-term advertising,” he says.
Large-scale advertisements often change to represent the latest “new things” that companies want to showcase, and using buildings to spread those messages has almost become second nature. But why?
“The printing industry has allowed for very efficient graphics. Even the products graphic manufacturers print on has evolved over the years and allows installers to install them quickly and efficiently,” says Miller.
Although each finished project you encounter is as unique as the team who helped make it a reality, Miller says there are few things needed for successful results.
• Having certified installers that can complete projects;
• Providing installers with the correct equipment;
• Having a project manager;
• Ensuring the appropriate personal protection equipment (PPE) is used for the project; and
• Making sure that the graphic panels fit windows and buildings (from the graphic manufacturing side).
“[A fifth point] allows the installers to eliminate the need for cutting and trimming the graphics to the appropriate size of the window, or other areas on the building,” Miller adds.
As with any project, there’s room for potential challenges that threaten to derail an overall vision. Miller mentions two roadblocks you could face on any building wrap project. The first includes material selection.
“Since there are a variety of substrates on a building, it’s critical that there are products to meet the expectations of the brand owner,” says Miller.
The second involves setting expectations. “Understanding the expectation for how long they want the graphics to last, where they want the graphics to go and how easily the products remove are import to discuss to prevent customer dissatisfaction,” says Miller.
The team at 3M has used its own advice for building wrap projects. The project that sticks out most for company members includes their headquarters building, which was wrapped in 3M’s film last October.
Have you taken anything away from the tips that were highlighted? Will you be more aware of the possible challenges that surround building wraps, or update your “must have” list for future projects? If yes, send us a note at firstname.lastname@example.org
Emmariah Holcomb is the assistant editor of WINDOW FILM magazine. You can reach her at email@example.com.
To view the laid-in version of this article in our digital edition, CLICK HERE.