Top 5 Tips for Perfect Vehicle WrapsAugust 17th, 2021 by Nathan Hobbs
By Matt Richart
As the effects of the pandemic begin to diminish and the economy starts to pick up again, vehicle graphic companies are seeing an uptick in business inquiries. In this new climate, it’s more important than ever to ensure that you are providing the best possible vehicle graphics to your clients. Here are five top tips for designing, producing and installing vehicle graphics. As you may already have guessed, it all starts with a focus on your customer.
1 Set customer expectations
If at all possible, invite your first-time customers to bring their vehicle to your shop for an evaluation and measurement. This gives you the opportunity to show them your work and explain what sets you apart from your competition. We find that our sales closing rate is much higher when customers come to our shop then when we go to their facility.
Setting customer expectations is a critical first step in any wrap project. Those expectations include whether the wrap will be partial or full, and why one is better than the other for the specific project at hand. It’s also important to provide your client with a clear description of what can and cannot be wrapped, and a plan for how to approach any problematic areas on the vehicle.
2 Your design needs to communicate clearly
With such a big canvas, it’s tempting to go nuts with your design. That may be what’s needed for some retail wraps, but remember that commercial wraps are most often going to be viewed while the vehicle is in motion. Your graphics need to clearly communicate three vital pieces of information about your client: Who they are, what they do, and how to contact them. If you are creating the design, these variables are in your control. If your client brings you an overly busy design that you know won’t be effective, don’t be afraid to propose revisions to the graphics.
3 Measure twice, print once
It’s important to plan strategically for the vehicle you will be wrapping. You don’t want to have your client’s phone number cut off by a door handle. Starting with a digital program can give you an idea of the square footage of the vehicle, but we like to photograph the vehicle as well to ensure we have the right fit. Your measurements will affect every aspect of the wrap, including your profit, so take the time to do it properly.
4 Output that delivers clear messages
Although vehicle graphics typically are viewed on the road, we believe you should still focus on getting crystal clear prints. Today’s printing technology offers plenty of options for print speed and quality. Media and inks have also evolved and are more durable than ever, protecting your clients’ investment. The printers we use offer integrated contour cutting and a wide color gamut as well as fast, accurate prints and reduced drying time.
5 Details take a wrap from good to great
The difference between a good wrap and a great wrap is all in the details. Dry fit your panels with magnets and tape to see precisely where the text and graphics fit on the vehicle. Spending an extra few minutes here will save you time and money in the long run.
When you’ve finished the graphics installation, carefully review the vehicle to be sure you’ve cut around gas tank openings and door handles. Also ensure that you have reinstalled any exterior accessories that may have been removed for the wrap, like side mirrors and wipers.
Remember there is a lot riding on the quality of your wrap. The end result you deliver will have an impact not only your customer’s reputation, but yours as well. With proper planning, printing and installation, however, it will attract business for you both.
Matt Richart, co-owner of Digital EFX Wraps in Lousiville, Ky., specializes in all aspects of vehicle wrapping. He trains vehicle wrappers nationwide, often through Roland DGA’s Roland Academy. Follow him on Twitter @digitalefxwraps.
To view the laid-in version of this article in our digital edition, CLICK HERE.