Up Your Game

August 2nd, 2021 by Bryan

No Better Place than at WFCT

The International Window Film Conference and Tint Off (WFCT) has a multitude of ways for industry members to improve their craft— something crucial for companies to thrive and improve their business. You can watch the multitude of competitions taking place on the show floor–automotive, architectural, paint protection film and customer service. You can talk to exhibitors about the latest products they have to offer, and even inquire about future developments. You can attend no less than 16 seminars over the course of two days. There are so many more educational and networking opportunities so look at the next several pages and map your show strategy to get the most out of this event.

Study Your Sponsor List

Your plan of attack for what companies to see should include a look through the list of sponsors on pages 32 and 33. If you are looking for a sampling of some of the new products on display, turn to page 18 to do your research. The sponsor list includes returning and new companies such as SoakShield, MotoShield Pro, Armolan USA, HEXIS® and Fusion Tools. If you aren’t familiar with these companies, you will definitely want to make a stop at their booth.

Fusion Tools will showcase its full product line, and release some new products at the show—some of which they use in their own tint shop.

“Our goal as a company for the past couple of years has been to offer more support and education to the industry,” says Jordan Campbell, vice president. “It’s truly our passion to help our clients and peers grow and succeed. We feel that education in the industry is vital and that the WFCT is important because it helps bridge the gaps between installers, distributors and the public.”

Watch, Listen and Learn

With every year there are new and returning individuals in the competitions, and all are equally as excited and likely a little bit nervous. And the competitors hail from across the globe. One of those returning to the PPF competition is Phuong Tran from The Tint Studio in Alberta, Canada.

“Competing, in my opinion, keeps me in check,” he says. “It lets me know that there is always room to improve. There is always something new to learn and it gives you a whole new perspective on your own skills.”

He has high hopes for his chances to make it to the finish line. “I’m looking forward to doing well in the competition and hopefully make the top three,” he says.

And competing isn’t the only reason to attend for Tran. “Besides learning from the competition, you get to meet new installers and like-minded people in the same industry,” he says.

Christian Carvalho, from Film Star in Brazil, is making a return, but is also a newbie of sorts. This will be his fourth time competing in the automotive division but his first time in the architectural category.

“I decided to compete the first time to meet the quality level of the participants of the various countries, to learn new techniques and see the products that arise year after year,” he says. “I decided to return this year because I learned a lot seeing the older competitors with their techniques and tools. This year I hope to see the friends I made in the past years.”

WFCT continues to expand each year and 2018 is no exception, as organizers added a new competition this year: World’s Best Customer Service Representative (CSR). Weatherly Mattie, customer service specialist, U.S. Film Crew will be one of those vying for the prize.

“I chose to compete in the CSR competition simply because I love my customers,” she says. “I love meeting them, hearing their stories, and I love helping them find solutions to what they are looking to accomplish with window film. In business, to me, customers are everything because without them, we have nothing. I look at them as a part of our crew and want to provide them with an exceptional experience from start to finish. I am always looking to grow and improve, so I figured the CSR competition would be a fun and creative way to test my skills and gain feedback on areas I need to work on.”

She is also looking forward to meeting new people and building industry relationships.

“It’s also a great time to build my personal knowledge of the industry through the classes and seminars,” says Waverly. “I will definitely be taking advantage of those resources that are made available.”

Educational Seminar Line-Up

Thursday, September 27

8:15 a.m. – 8:45 a.m.
WFCT Opening Session and Window Film Hall of Fame Induction Ceremony
Meeting Room 212

Come for an overview of all that the International Window Film Conference and Tint-Off has to offer, along with an update from WINDOW FILM magazine about the state of the industry. Then the newest member will be announced and inducted into the Window Film Hall of Fame, the industry’s highest honor.

Speakers: Debra Levy, Tara Taffera and Casey Flores of Key Media & Research and WINDOW FILM magazine.

8:45 a.m. – 9:00 a.m.
Tint Talk: Travis Smith
Meeting Room 212

9:00 a.m. – 2:15 p.m.
The “Wow” Summit: Peer Learning at Its Best
Meeting Room 212 unless noted otherwise

Join us for an amazing day of education—taught by the people who know how to run successful window film companies best. Owners and managers from the top retailers in the country are sharing their ideas, experiences and secrets for success with you. Don’t miss this amazing chance to learn from people who know exactly what it takes to grow a successful film company.

9:00 a.m. – 9:30 a.m.
Future Shock: The Coming Changes in the Window Film Industry

This timely session will provide an overview of the changes you’ll face in the window film industry in the years ahead. You’ll learn not only what those changes are but how you can position your company for growth in some ways and protect your company in others.

Instructor: Patrick Coyle, co-founder, NGS.

9:30 a.m. – 10:15 a.m.
Growing a Successful Security Film Business

No segment of the industry is faster growing than security film, yet it is a business that dealers avoid. This session will remove the myths around security film sales and show you steps to take to grow that business segment. You’ll learn how to approach clients, clearances you need and more. Learn how to grow your security film business.

Instructor: Brad Campbell, president of CampbellWindow Film of Huntington Beach, Calif., one of the largest security film dealers in the country and Mike Feldman, president of Advanced Film Solutions in Port Richey, Fla.

10:15 a.m. – 10:30 a.m.
Break

10:30 a.m. – 11:00 a.m.
Profit from the Power of PPF

Paint protection films (PPF) burst on the scene a few years ago and many film dealers have successfully integrated PPF into their offerings. If you are considering adding PPF to your product line, this session will help you understand what it takes to do so successfully. And, if you are already in the PPF business, you will learn how to grow it more effectively and quickly.

Instructor: Chris DiMinico, president, Protective Solutions/AutoNuvo, Holliston, Mass.

-CONCURRENT WITH–

10:30 a.m. – 11:00 a.m.
Decorative Update
Meeting Room 213 B
Decorative film encompasses so much more than you may think and its possibilities are endless. Come hear one of the most successful dealers in the country explain the trajectory of decorative and how to “blow it out” way beyond what your expectations for sales and profit are. Diversification will also be discussed.

Instructor: Bill Valway, CEO of Absolute Perfection Window Tinting, headquartered in Sykesville, Md .

11:15 a.m. – 12:15 p.m.
Richard Rawlings (See keynote on page 31)
Meeting Room 214C

12:15 p.m. – 1:15 p.m.
Lunch on your own

1:30 p.m. – 1:45 p.m.
Tint Talk: Sergio Shmilovitch

1:45 p.m. – 2:30 p.m.
Getting the Most from Your Manufacturer Relationships

The owner of one of the largest window film companies in the country discusses how you can best work with your suppliers to advance both your business and theirs. He discusses how to leverage manufacturer literature and other marketing aids, how to take advantage of advertising allowances, co-op programs and much more. You won’t want to miss this session.

Instructor: Steve Pesce, owner, New York Window Film Company, Farmingdale, NY.

Friday, September 28

7:30 a.m. – 8:30 a.m.
The Telephone Doctor: Turning Price Shoppers Into Sales
Meeting Room 214C

It may seem like it’s all about price, but it’s not. Your potential customers ask you about it because they don’t know what else to ask. This workshop will teach you how to overcome price objections and change the conversation to what’s really important in window film and PPF applications. Find out that when price shoppers understand what’s important, they choose YOU!

Speaker: Nancy Friedman is one of the country’s foremost experts on customer service, communications and telephone skills and the president of Telephone Doctor in St Louis, Mo.

IWFA Education Day
Seminars are sponsored and the content provided by the International Window Film Association.
Meeting Room 212 (all IWFA sessions)

8:30 a.m – 9:45 a.m.
Utilizing QuickBooks
This session is for everyone, whether you are a long time user or new to the software, you will learn to take QuickBooks accounting software to the next level. Use it as a platform for your entire window film business by taking advantage of the point of sale, inventory tracking and appointment scheduling tools. A question-and-answer session will follow.

Instructor: QuickBooks trainer Charlie Perrin of MFCPATX in San Antonio, Texas.

9:45 a.m. – 10:45 a.m.
Taking Content to the Customer
Learn not only what materials and communication channels are available and being used on a national or regional basis by the International Window Film Association, you will also be shown how you can either use these directly in your local marketplace or  tie in your local promotion to that being done on a larger scale. See what your industry association has ready for your use today and become a part of a larger marketing campaign.

Instructors: Erin Vadala, senior vice president of Warner Communications, public relations firm for the IWFA and Constance L. Barrera, owner of Momentum Administrative and Marketing Services, Inc. Her company currently manages the IWFA dealers and distributors media platform.

11:00 a.m. – 12:15 p.m.
IWFA Update
There is a lot happening in the window film industry. New tint laws taking shape, new opportunities for window film use in various markets, and trends in building codes and practices which can impact our industry for the future. From getting window film approved for use on large trucks to making sure that film is considered for the appropriate use in school
and government projects, there are many areas where the International Window Film Association is working  on behalf of you and the industry, many times behind the scenes. Learn about the programs already underway and others which will just begin this coming year. Come develop a greater understanding of just what these activities can mean for your local business efforts, both today and tomorrow.

Speaker: Darrell Smith, executive director of the International Window Film Association. Darrell has been in the window film industry for more than 36 years. And he has authored or co-authored many of the generic educational materials used for industry training and for consumer information purposes.

1:15 p.m. – 2:30 p.m.
Window Film Dealer Panel
No one understands your issues better than other dealers and the ones here will be discussing their personal experiences. Connect with fellow dealers and discuss the challenges for your business. Come listen and learn from select industry leaders with expertise on topics relating to window film. These panel members will lead discussions and take questions from attendees.

Speakers: for automotive: Jeff Cipolla of TintToU, Orland Park, Ill.; for architectural: John Parker of National Security and Window Filming Chicago; for PPF: Brodie Mathews of Deco Window Tinting in Denver, Col.

Saturday, September 29

7:00 a.m. – 7:45 a.m.
Morning Coffee with …. Dustin Anderson of HGTV’s Fixer Upper
Meeting Room 214C

Long before he was Chip and Joanna Gaines go-to-glass guy on the HGTV show Fixer Upper, Dustin Anderson opened his own glass company in Waco, Texas, and he’s been facing the same struggles you do. Dustin has a strong passion for young people who enter the trades and will share with you his strategies for helping advance the glass industry as a noble profession, while finding qualified workers. He will also share some stories from how he got to be on HGTV and what it’s been like for him since and how he works with designers.

Speaker: Dustin Anderson, owner of Anderson Glass in Waco, Texas, and a spokesperson for Glass.com®. Dustin has been in the glass industry since he could walk and he and his brother bought Anderson Glass from their father in 2001. He is probably best known for providing the glass and glazing services on the HGTV show Fixer Upper.

8:00 a.m. – 8:30 a.m.
Managing a Successful Window Film Business Long Term
Meeting Room 212

Getting up early is more than worth it for the ideas, tips and pointers you’ll receive from one of the country’s most successful film company owners who has made educating his fellow film company owners his mission. You’ll learn how to manage your business well, when and how to grow it—and when not to.

Instructor: Chris Robinson, founder and CEO of The Tint Guy Window Tinting, based in Atlanta.

8:30 a.m. – 9:00 a.m.
Selling to Architects and Designers
Meeting Room 212

Architects and designers are among the most difficult customers to gain, but once you have a good working relationship, you become their resource for all things film. This class will explain the steps you’ll want to take to develop that good working relationship that will expand your business exponentially.

Instructor: Gregg McKay, president of NuVue Window Film, based in Escondido, Calif.

9:00 a.m. – 9:30 a.m.
Grabbing the Higher End
Meeting Room 212

Repeat high-end work—whether residential or automotive—is among the most difficult to get, maintain and cultivate. It’s also among the most lucrative work you can do. Our instructor has made a career out of “going high” and cultivating high-end customers and jobs. Come fi nd out how he did it and how you can too.

Instructor: Richard Puthoff, owner of Eclipse Window Film in Cincinnati, Ohio, and a WINDOW FILM magazine top retailer.

9:00 a.m. – 10:00 a.m.
Being the World’s Best CSR and First-Ever Window Film CSR Competition
Meeting Room 213A

Customer service reps (CSRs) are the heart of any window film company. They are the first people a customer talks to and can make or break a company’s bottom line. Don’t miss this first-ever Window Film Customer Service Representative Competition Finals.

Shuttle Service

For a full shuttle schedule available from host hotels to the Henry B. Gonzalez Convention Center visit https://windowfilmmag.com/wfct/pdf/Online_Bus_Schedule_Final.pdf

Top Retailers Ambassador Lounge sponsored by Lerma Film Crew

Be sure to stop by the Top Retailers Lounge located in booth 450 to have a cup of coffee and meet one of the country’s top retailers. Throughout the show, different top dealers will serve as ambassadors and spend time in the lounge to visit and chat. So feel free to stop by this center of industry knowledge, sponsored by Lerma Film Crew.

Learn from Two Dynamic Keynote Speakers

Richard Rawlings
Host, Fast N’ Loud
Moderated Q&A: Running Your Business Loud and Fast
Thursday, September 27 • 11:15 a.m. – 12:15 p.m.
Meeting Room 214C

Join us as Richard Rawlings, the host of the wildly popular Fast N’ Loud on the Discovery Channel and owner of Gas Monkey Garage in Dallas, provides an amazing session at WFCT 2018.

A true entrepreneur, Rawlings started with nothing but a vision based on his passion for cars and has since grown his Gas Monkey Garage, which includes its full service car restoration business and serves as the home base for his flagship show on Fast N’ Loud on Discovery Channel. On his show, Rawlings searches the far flung corners of Texas and surrounding states for forgotten and derelict classic cars to buy and restore at his famous Dallas garage. His other shows on Discovery include Misfit Garage, Garage Rehab and Demolition Theater. Additionally, his Gas Monkey Garage brand includes restaurants, a live music venue, Gas Monkey Garage apparel, its own brand of tequila and an energy drink. Rawlings also has a number of corporate partnerships including Dickies, Havoline and Advance Auto Parts.

Rawlings is a veteran of transcontinental road rallies, winning the Gumball 3000 and the Bullrun— twice. He is the current world record holder in the Cannonball Run and was even recognized by Jay Leno for this achievement. He broke the record that stood since 1979, covering 2,811 miles from New York to Los Angeles in 31 hours and 59 minutes, with an average speed of 87.6 miles per hour.

Prior to his success with his TV shows and car restoration business, Rawlings held down several jobs which allowed him to pursue his passion for cars. He was a firefighter, police officer and paramedic, all before he was 21 years old. He eventually left those jobs to start his own business, building a printing and advertising company from the ground up. He later sold this business to establish Gas Monkey Garage. This is your chance to ask Richard questions during this extended Q-and-A conversation.

Michael Robinson
The Future of Automotive Design
Friday, September 28
11:00 a.m. – 12:00 p.m.
Meeting Room 214C

Mr. Michael Robinson is the CEO and design director at ED Design srl in Torino, Italy where he is working on intelligent glass inside the vehicle. In his speech he will review how intelligent glass will influence society in the next 25 years and how vehicle design will change. During his illustrious career, Michael has served as a design director at Bertone, Fiat and Lancia.

To view the laid-in version of this article in our digital edition, CLICK HERE.

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