Film Focus by Tara Taffera
by Tara Taffera
September 22nd, 2021

Talking Acquisitions, New Films and SEMA

The window film and PPF industries have been buzzing with news recently. It started last week when Eastman announced its intent to acquire the business and assets of Matrix Films LLC, marketer of PremiumShield Performance Films, including its extended line of automotive film patterns. Look to the upcoming September/October issue of WINDOW FILM for more details.

Then Ceramic Pro, a supplier of ceramic coatings based in San Diego, announced this week that it is entering the window tint market. Sam Azizian, marketing director, says a soft launch occurred last November during the online SEMA 360 event. But with the cancellation of SEMA 2020, and the online event never really taking off, it’s no surprise that many people may not be aware of this news. The company describes KAVACA® Window Films as a line of premium window tint solutions for the automotive industry, including KAVACA Ceramic IR and KAVACA Carbon CS, that integrate nano ceramic and nano carbon technology capable of blocking up to 97 percent of heat generating infrared radiation.

This will undoubtedly be a huge part of the company’s display at SEMA 2021. And speaking of SEMA, it’s anyone’s guess what that event will look like in light of COVID-19 and the spread of the Delta variant, but WINDOW FILM and PPF magazines will be there. A few high-profile window film and PPF companies decided not to exhibit this year, but those in attendance will have new products to unveil.

If you are a window film or PPF dealer who will be at the show, email me at I would love to meet up and learn what new innovations are catching your eye.

And look to the upcoming fall 2021 issue of PPFMag for some personnel news from one supplier. That’s all the hints I’m giving right now. But rest assured, PPF and WINDOW FILM magazines will cover it all.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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