The New Guy by Chris Collier
by Chris Collier
October 27th, 2021

Generating Unity in Georgia

The last 19 months have been exhausting. 2020 and 2021 have been packed with pressure threatening to burst at any moment. From quarantines to business closures to political division to waves of social unrest, it’s been a ride to say the least. But even in the darkest times, there’s light. Togetherness was on display during Tinting for Time in Warner Robins, Ga., on October 16.

Shiloh Veterans Memorial Association sold cotton candy, boiled peanuts, hamburgers and hot dogs, donating all funds to Allen’s family.

“My wife’s a nurse, so I hear about the COVID stuff every day,” says Jeff Welch, owner of Tint Hozilla and Surface – Tint, Wraps, and Design in Forsyth, Ga. “I want her to come vent to me, but at the same time, it’s like, ‘Sorry you have to go to work again today.’ We [window film industry] don’t have that, but we do have to deal with some of it. . . . To see people come together in times where a lot of people are becoming divided—that’s where it’s at.”

Whether you’re on the frontlines at a hospital, a business owner navigating supply-chain challenges, making ends meet after losing a job or adjusting to remote work, we’ve all been affected. Our face masks are piled high and our news feeds are never short of negativity. But perseverance is part of human nature and it was front and center during the Tinting for Time fundraiser.

In my eyes, unification is only possible when we embrace what makes us different, saying, “My views and background don’t align with yours, but we have a commonality to rally behind.” That’s what took place in Warner Robins. In a time of societal division, it was refreshing to see more than nine shops shelf competition, politics and disagreement in favor of a little girl’s cancer battle. It energized my battery, which, like many others, was running low prior.

The event generated $9,500 in tinting sales and an additional $2,600 (and counting) has been raised through donations from the film community. It also generated kindness when we need it most—and I’m thankful for that. You can donate to the family’s GoFundMe below:

Visit booth #54074 at the 2021 SEMA Show for free WINDOW FILM Magazine / PPFMag swag, and email me at if you’ll be at the show. I look forward to connecting with you.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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