Eastman Provides Market Update Amid Pandemic Pressures

November 3rd, 2021 by Chris Collier

The auto industry has held its breath amidst pandemic-fueled inventory and chip shortages. At the same time, dealers of certain aftermarket services have been trying to catch theirs. Eastman Performance Films, LLC (Eastman) has heard the same message from their independent network of authorized dealers across the U.S.: business has been “better than ever” during the pandemic.

LLumar Valor is highlighted at Eastman’s SEMA booth this year.

Hunter Garwood, sales manager of All Pro Window Films & Wraps, a multi-generational, family-owned business in Raleigh, N.C., reported the company already has surpassed its third-quarter 2020 sales by more than $400,000. The company had a record-breaking year in 2020, and Garwood is eager to see the final 2021 sales report.

“During the past 18 months, we’ve seen an influx of customers driving all types of new vehicles, from exotic to basic,” Garwood says. “Whether they own a Bugatti, a Tesla or a mid-priced car, our customers want to protect their investment and keep it looking like it just rolled off the showroom floor. Last month we wrapped a Honda Accord.”

Eastman says the story is similar for LLumar dealers across the country. The pandemic has left many people with the means and desire to purchase new vehicles and the time to research how best to maximize and protect those purchases, according to the company.

“Our customers have evolved,” says Nate Brazell, owner of Ntx Clear Bra in Plano, Texas, another LLumar-authorized dealer. “Ten years ago, paint-protection films or applications were virtually unknown to anyone outside of the exotic car set. Today, we have customers coming to us and asking for products by name – or being referred by friends who had their cars done. They see it as a value-add, and these days they have the income to add the value.”

For Eastman, the focus is on keeping its LLumar products in stock and available to their dealers, car dealerships and original equipment manufacturers (OEMs).

“Our customers are seeing an unprecedented demand for paint protection products, like Valor, during a time when auto inventories are still relatively low,” says Erin Bernhardt, general manager, Eastman Performance Films. “When inventories return to normal and more new cars are purchased, we anticipate an even greater demand for our products and aftermarket services in general. We are working with our suppliers and our production facility in Martinsville, Virginia, to ensure we are ready.”

LLumar Valor will be featured in the Eastman booth (#52051) at the 2021 SEMA Show in Las Vegas.

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