The New Guy by Chris Collier
by Chris Collier
November 24th, 2021

Just a Click Away

Today’s digital landscape has positives and negatives. It’s easy to fall into the black hole that is the smartphone. The daily scroll can be overwhelming, and there is so much to keep up with—social media, streaming platforms, video games, podcasts, music and distressing news. During the 2021 SEMA Show, I experienced a powerful byproduct of the virtual age: connection.

Marco Cazorla and I chatted at the 2021 SEMA Show.

Building Blocks

XPEL installation trainer Marco Cazorla stopped by WINDOW FILM magazine’s booth near the middle of my first SEMA Show. In between rounds of his company’s Honda Civic hatchback installation challenge, the nearly-two-decade veteran took time to expand a connection that was previously digital. We shook hands, chatted about the event and took a photo together. My in-person conversations spanned throughout the new West Hall in Vegas and were constructed on the foundation of Facebook Groups, Clubhouse sessions and interviews.

The show floor’s crowds varied throughout the week, but your efforts to connect with me were a constant that never wavered. I scheduled day one interviews with three film shop owners—Cheyanne Kahele of Kaloko Tinting in Hawaii, Jose Chimal of Pro Window Tinting in Texas and Al Satterfield of INTINTZ Window Tinting in Indiana. I wasn’t sure what to expect. The SEMA Show is a busy time for many of you, but all three arrived early. See 4:50 of my overview video to hear their thoughts on the show.

Tinters left notes with contact information at our booth, The Wrap Connection’s Luke Farley dropped off company swag and Tint Wiz founder and CEO Erik Devash stopped by to say hello. The outreach never ceased, and it transcended the show floor. On the final day of the event, Mel Villalon of Paradise Tinting in Long Beach, Calif., called me and requested I bring him some physical magazines. Cars began pouring out of the West Hall, driving off in raucous style as we chatted for two hours. He gave me feedback on my job, sharing industry insight along the way.

These moments make my job memorable. I am thankful for those that reached out during the 2021 SEMA Show, and I can’t wait to make more memories with you at the 2022 International Window Film Conference and Tint-Off™ (WFCT), September 14-16 in San Antonio, Texas. Together, I know that we can make this industry bigger, better and brighter than ever.

Stay tuned for more coverage as I travel to Palmetto Protection Films in Myrtle Beach, S.C., this December and feel free to add me on Facebook. I look forward to connecting with you.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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