Creating ongoing content on your website is essential. First, it keeps the site fresh. When content is added regularly, the website avoids stagnation and informs visitors that what they’re looking at is current. Second, it is good for Search Engine Optimization (SEO). Ongoing content can be used to fulfill your SEO strategy and get an SEO boost from search engines.

Relevant photos liven up articles.

Finally, it gives you source material for social media posts. You can use different creative to drive social audiences back to your website to read relevant material. With that said, what are some tips for creating website additions that will engage visitors and help your SEO in the process? Below are three tips to help you improve your website writing.

1. Focus on a “Pain Point”: The first thing you need to do is capture a potential reader’s interest. This is accomplished by focusing on a particular pain point for which your product or service offers a solution. Make this part of the title and make a statement or ask a question to engage the viewer immediately. An example might be a parent of a school-age child concerned about school safety and security. That concern about school safety and security is the “pain point.” You can use that in the title to ask a question such as, “Is Your Child’s School Safe? Here are Three Ways to Improve Security Quickly.”

By bringing up the pain point in the title, you immediately grab the attention of the person that has this concern and they will be more likely to click to read more.

2. Use a List Format to Address the Subject: People love lists! There are many reasons for this that I don’t have time to get into here, but this link will take you to a list of 9 Reasons You Can’t Resist a List. When addressing the article’s topic, break the solution down into a list of some sort. This assures the reader that they can expect a logical takeaway that addresses their interest. Rather than some vague title that they may be reluctant to engage with, your title promises “3 Reasons to…,” “5 Reasons why…,” and “7 Ways to…,” etc. A list gives the reader a promise of a specific takeaway from the time commitment you are asking them to make. This will increase the likelihood that the target audience will make that commitment.

3. Use Relevant Pictures: Let’s face it, no one wants to look at a white page with a lot of words. We need some pictures to engage the interest of the audience. Ensure that the photo is relevant to the subject matter and visually engaging. If the article is long, you may consider having more than one picture to break up the text. First, make sure to optimize the images with proper titles and tags to get the SEO benefit from them. Also, make sure you are using either a picture you have taken or sourcing one that you have the rights to use. You don’t want to end up with a nasty email about copyright infringement for an image you did not have the rights to.

You may notice that I followed the format with this article, and now you know why. I hope this article caught your attention and the list helps guide you in creating better ongoing content for your website.