Dear Reader March/April 2022

April 4th, 2022 by Nathan Hobbs

Read the Room

By Chris Collier

My sister works as a receptionist at a regional Caliber Collision Center, just 20 minutes from where I write about an industry that compares and contrasts her own. Auto glass repair and replacement technicians work on vehicles as service writers document the process. A familiar shield rests in front of it all, cooling and dimming their workflow.

Film and Family

“Is that window tint on the entrance?” I asked my sister last July, still fresh to film. Her Caliber location had installed solar film with a noticeably distinct Visible Light Transmittance (VLT). The summer sunshine still beamed through the location, one of 1,400 across 40 states, but clients and staff members alike were sure to feel the effects.

Window Film magazine’s parent company, Key Media & Research (KMR), has several brands, and they all involve glass in some shape or form. Auto Glass Repair and Replacement (AGRR) magazine is geared towards auto glass shop owners and installers, offering specific content to help them run their businesses, and install glass, most efficiently.

Door and Window Market [DWM] magazine serves the varied facets of the residential door and window industry and reaches manufacturers, dealers, installers, and suppliers. USGlass magazine is the largest glass trade publication in the world serving strictly the architectural glazing industry. KMR reaches many areas, and it connects back to me in meaningful ways.

Caliber raised funds for heart disease and stroke research last year, and I was tasked with writing up the release for, the online daily news source of AGRR magazine. After work that day, I strolled up to my sister, held up my phone, and said, “I wrote about your company online today.”

Intertwined Industries

We live in a small world, indeed, but window film’s existence is enhancing our globe’s segments in stylish and sustaining ways. This issue spotlights a 54-story JW Marriott/Ritz Carlton tower in Los Angeles (see page 16), a Washington State Tesla dealership (see page 18), and a Miami Vice-inspired white Ferrari Testarossa wrap (see page 24).

I took note of the newly-installed tint at my sister’s place of work last July, but its significance didn’t dawn until this spring. After covering the field for nearly a year, I’ve picked up on the variety of projects produced by film.  Whether I’m shopping for groceries, going to the theater, or out for a bite to eat, window film encapsulates my surroundings.

It’s an area I understand and appreciate more than ever.

Chris Collier is the assistant editor for Window Film magazine. Connect with him on LinkedIn and Facebook.

To view the laid-in version of this article in our digital edition, CLICK HERE.

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