Film Jobs March/April 2022

April 4th, 2022 by Nathan Hobbs

Going Up

54-Story JW Marriott/Ritz Carlton Gets Film’D

The 54-story JW Marriott/Ritz Carlton tower stands tall above the L.A. Live entertainment district in Los Angeles. The complex is covered in striking blue-tinted glass and contains luxury hotel rooms and condominium residences. But with Southern California subject to nearly 300 days of sunshine each year, facility management sought a solar heat reduction solution to match the building’s style. That’s where Burke and Associates of Phoenix, Ariz., and Austin, Texas, came in.

“We work to bring more awareness of architectural window film as an energy efficiency product,” says Zack Burke, co-founder of Burke and Associates. “We want to get it into the conversation that usually focuses on LED light bulbs and water-saving plumbing fixtures. Architectural window films can have a big impact for building managers working to save energy and perhaps get LEED-certified.”

Burke and Associates is an architectural energy consultancy co-founded by Patrick Burke, his son Zack, and daughter-in-law Lindsay in 2015. Providing energy consultation, energy analysis, and installation, the firm’s clients are primarily in the Southwest and southern states, but the team has worked in other regions of the country and Canada.

“The glass was letting in a considerable amount of heat,” Zack Burke adds. “We started by applying exterior window film to the lobbies of the residential areas as a test. Immediately, the temperatures dropped 10 to 15 degrees. That led to an additional test in one of the hotel’s guest rooms with similarly striking results.”

The test’s impact is now felt in the guest rooms, residences, lobbies, meeting spaces, and common areas of the JW Marriott/Ritz Carlton. Beating a 30-day deadline, a pair of installers applied Avery Dennison R Silver 20i film to the area’s 30,000 square feet of glass, averaging 1,000 square feet each day.

“For the first time in five years, the building’s management was able to turn off their HVAC chillers in the treated area,” Zack says. The work also earned the building a $33,000 energy rebate from the Los Angeles Department of Water and Power (LADWP).

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