Guest Column March/April 2022

April 4th, 2022 by Nathan Hobbs

PPF, A Smart Addition for Tint Shops

By David Jensen

Vehicle owners seek a variety of ways to protect their investments and prized possessions. From regular waxing to car covers, they are always looking for new and improved ways to care for their car, truck or SUV. While limited paint protection options are available on the market, paint protection film (PPF) remains the best choice for comprehensive paint protection.

Essential Elements

Whether it’s a rock hitting a car on the roadway, a ding from a shopping cart or a minor fender bender, PPF protects the paint. The three essential components used to create the film are:

1. An adhesive that typically is made of acrylic.
2. A urethane/polyurethane layer that provides resistance to impact and wear.
3. A topcoat/clearcoat that features elastomeric polymers, which allows the film to self-heal and keeps the surface clean.

The addition of PPF to your tint shop will allow you to reach lucrative, new customers in luxury, RV and car-club market segments. Luxury vehicles typically cost $60,000 or more as owners of these expensive vehicles have significant incentives to protect their investments. Car club members gravitate towards the latest automotive products and introduce them to the rest of the club.

PPF is also an attractive option for the finance and insurance departments of car dealerships. A car owner can pay an additional $30 to $40 per month to have protection over a five-to-seven-year lease or loan. PPF removes the worry of paying for vehicle damage at the end of a lease or having the car depreciate too quickly. Most car dealerships contract installations to nearby tint shops.

Where to Start

If you want to start selling PPF, get in touch with several manufacturers to see which one has products that best fit your shop’s needs. The manufacturer should also provide you with an educational session on installation, best practices and selling tips. Ask about point-of-sale materials available to help you sell the benefits to potential customers. Many shop owners choose to display a miniature vehicle hood, half with PPF and half without, as an easy and effective demonstration of the optical clarity of the film.

When selling, it’s vital to promote the “peace of mind” that the product can provide to vehicle owners. Emphasize that PPF is installed in panels to allow for more straightforward repairs since only a portion of the film will need replacement when damaged, not the film on the entire car. Create a protection package for budget-minded customers that covers only the most vulnerable parts of the car, such as the door handles, side mirrors, bumpers and hood.

Adding Value

Windshield protection film and ceramic window tint are newer products that can be bundled as a package. Technological developments have recently added “fashion” PPF to car owners’ choices. Matte and colored PPF are available as options. These new products can compete head on with traditional vinyl wraps. The quality of PPF has improved at the same time, complete with warranties of seven to 10 years, increasing consumer confidence. These new developments are making the film more attractive to mid-market and entry-level luxury vehicle owners, expanding
opportunities for tint shops around the globe.

David Jensen is the business development manager of ClearPlex and PPF Films for Madico, Inc.

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